Markets
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- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
As investors speculate about the timing of an Airbnb IPO, Thales S. Teixeira discusses the analog tactics and economic conditions that helped catapult the company. Open for comment; Comment(s) posted.
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
Couples with deliberate rituals feel more satisfied with their relationships, says research by Michael I. Norton and Ximena Garcia-Rada. Can businesses benefit? Open for comment; Comment(s) posted.
- 27 Jun 2019
- Working Paper Summaries
The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization
Online sellers in many emerging markets are in the early stages of a shift from cash-based payments to digital payments. Findings from this study of a leading Indian online retailer show that firms may enjoy gains from consumer demand on top of operational gains resulting from payment digitization.
- 25 Jun 2019
- Cold Call Podcast
In the Platform Economy, Upwork Searches for Better Matches in the Cloud
Welcome to the Platform Economy, where business strategists must learn a new form of competition. David Yoffie and Michael Cusumano explain choices facing Upwork, which matches jobs with job hunters in the cloud. Open for comment; Comment(s) posted.
- 17 Jun 2019
- Working Paper Summaries
The Comprehensive Effects of a Digital Paywall Sales Strategy
Many print media firms are switching to a business model requiring readers to pay for online content. This study of media paywall strategies in the US finds that adopting a digital paywall can lead to positive demand substitution from digital to print channels, particularly for large-sized firms and those with unique content.
- 05 Jun 2019
- Working Paper Summaries
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
Three studies examined how firms can use transparency into social and environmental responsibility initiatives to differentiate themselves in the consumer market. Results show that transparency into internal, responsible operations practices can increase sales at least as much as transparency into external, corporate social responsibility practices, if not more so.
- 30 May 2019
- Working Paper Summaries
US Antitrust Law and Policy in Historical Perspective
Since the late 19th century, American antitrust law and policy has responded to multiple changes: technological advances that have transformed business structures, political imperatives that have reformed regulations and informed prosecutorial discretion, and economic theories that have reshaped the boundaries of government interventions into the economy. Today, antitrust remains a contested field.
- 28 May 2019
- Research & Ideas
Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets
It's becoming more difficult for investors to sue corporate auditors. The result? A weakening of trust in US capital markets, says Suraj Srinivasan. Open for comment; Comment(s) posted.
- 21 May 2019
- Cold Call Podcast
If the Key to Business Success Is Focus, Why Does Amazon Work?
Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services, grocery, and movie production. What’s the big plan? Is the company spread too thin? Open for comment; Comment(s) posted.
- 10 May 2019
- Working Paper Summaries
Consumer Inertia and Market Power
Consumers are often more likely to buy a product if they have purchased it previously. This paper provides a means to estimate the magnitude of this phenomenon (i.e., consumer inertia) and shows how it affects the prices of firms in competitive settings. Perhaps surprisingly, greater consumer inertia can result in smaller price increases after a merger.
- 22 Apr 2019
- Working Paper Summaries
Government Technology Policy, Social Value, and National Competitiveness
This study examines the impact of a French law requiring government agencies to favor open source software (OSS) over proprietary software in technology procurement processes. Results suggest a cost-effective policy lever that countries can use to both create global social value and increase their own national competitiveness.
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Luxury is its own market, but who shops there? Who sells there? What's the best strategy? Researchers at Harvard Business School examine consumerism at the top of the curve. Open for comment; Comment(s) posted.
- 26 Mar 2019
- Working Paper Summaries
Managed Ecosystems and Translucent Institutional Logics: Engaging Communities
Organizations increasingly rely on engagement with external communities of contributors. This paper explores transitions to a managed-ecosystem governance mode and its implications for strategy and innovation. To be successful, firms must develop the capabilities to shepherd communities, leverage without exploiting them, and share intellectual property rights.
- 26 Mar 2019
- Working Paper Summaries
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
Firms increasingly deploy self-service technologies (SSTs) to manage customer interfaces that are inherently stressful. For example, patients may be asked to use kiosks to check themselves into hospitals. This study finds that customer anxiety during SST transactions can reduce customers’ trust in the service provider. Operational design choices may help.
- 21 Mar 2019
- Working Paper Summaries
Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions
Crowdsourcing is a way for many individuals to address a common problem. This paper describes the design and outcomes of three crowdsourcing contests focused on algorithms for 1) clustering antibody sequences, 2) imputing gene expression measurements, and 3) performing fast queries on a particular dataset. Innovation through contests greatly improved the solutions available.
- 05 Mar 2019
- Working Paper Summaries
The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
This paper challenges the logic that making it easier for consumers to search across a wide assortment of products is the best strategy for online retailers. Experiments show that adding extra search costs to find discounted items can improve gross margins and sales by increasing the number of items inspected and serving as a self-selecting price discrimination mechanism among customers.
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
SUMMING UP: As companies increasingly build business models around our personal data, what can be done to fight back? James Heskett's readers suggest there are no easy answers. Open for comment; Comment(s) posted.
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
Private rocket companies are competing to be the first to send paying tourists into space, perhaps even this year. Matthew Weinzierl lays out the strategic roadmap to the stars. Open for comment; Comment(s) posted.
- 19 Feb 2019
- Working Paper Summaries
Relative Performance Transparency: Effects on Sustainable Choices
Encouraging consumers to purchase a more sustainable product or use resources more responsibly is a key challenge for society. This paper discusses experiments involving more than 7,000 participants to shed light on how information and its presentation regarding sustainable performance can be a tool for enhancing sustainable choices in practice.
How to Be a Digital Platform Leader
The most valuable companies in the world have one thing in common: all are leaders in the platform economy. In a new book, David Yoffie and colleagues identify key strategies and tactics for success on digital platforms. Open for comment; Comment(s) posted.