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New research on the media from Harvard Business School faculty on issues including mass communication, internet platforms, challenges of digitization, and the future of newspapers.
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Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

by Avery Forman

Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from his ascent?

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

by Scott Van Voorhis

That killer fever chart in your slide deck might not be as impressive as you think. In fact, your audience might soon forget that critical data point. If you want them to remember your message, research by Thomas Graeber suggests that nothing sticks to the mind like a good story.

Why We Still Need Twitter: How Social Media Holds Companies Accountable

by Kasandra Brabaw

Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.

Is Baseball Ready to Compete for the Next Generation of Fans?

by Christina Pazzanese, Harvard Gazette

With its slower pace and limited on-field action, major league baseball trails football in the US, basketball, and European soccer in revenue and popularity. Stephen Greyser discusses the state of "America's pastime."

What’s Next for Nigerian Production Studio EbonyLife Media?

Re: Andy Wu

After more than 20 years in the media industry in the UK and Nigeria, EbonyLife Media CEO Mo Abudu is considering several strategic changes for her media company’s future. Will her mission to tell authentic African stories to the world be advanced by distributing films and TV shows direct to customers? Or should EbonyLife instead distribute its content through third-party streaming services, like Netflix? Assistant Professor Andy Wu discusses Abudu’s plans for her company in his case, EbonyLife Media. Open for comment; 0 Comments.

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

by Kristen Senz

When it comes to social sharing, doom-and-gloom tweets beat sunshine and rainbows, says research by Amit Goldenberg. Is it time to send in the positivity police? Open for comment; 0 Comments.

Can Gimlet Turn a Podcast Network into a Disruptive Platform?

Re: John A. Deighton & Jeffrey F. Rayport

John Deighton and Jeffrey Rayport discuss how two former public radio producers launched the Gimlet Media podcast network, entering the last frontier of digital media. Can they turn a content supplier into a disruptive platform? Open for comment; 0 Comments.

Does Facebook's Business Model Threaten Our Elections?

by George Riedel

America's 2016 presidential election was the target of voter manipulation via social media, particularly on Facebook. George Riedel thinks history is about to repeat itself. Open for comment; 0 Comments.

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

by Jen Deaderick

Jonas Heese and Vishal P. Baloria explore strategies used by companies to reduce the risk of potentially negative press, focusing on Fox News and the 2000 presidential election. Open for comment; 0 Comments.

Digital Change: Lessons from the Newspaper Industry

Re: Bharat N. Anand

In a podcast, Professor Bharat Anand discusses Norwegian media giant Schibsted’s resounding success in the newspaper business through modernization of classified ads, bringing users together, and adopting a digital-first approach. Open for comment; 0 Comments.

The Impact of Campus Scandals on College Applications

by Michael Luca, Patrick Rooney, and Jonathan Smith

This paper explores the prevalence and impact of negative incidents at top United States colleges covered in the media, looking at data from 2001 through 2013. During this period, the authors identified 124 widely covered scandals. Scandals lead to large reductions in applications; a scandal covered in a long-form article has roughly the same impact on applications as a 10-ranking drop in the influential US News and World Report College Rankings.

Advertising: It’s Not ‘Mad Men’ Anymore

by Michael Blanding

Three major forces have changed advertising since Don Draper last prowled the corridors of Sterling Cooper. Professor Emeritus Alvin J. Silk's decades of research finds an industry that, while evolving in fundamental ways, is healthy and creative. Open for comment; 0 Comments.

Why Good Deeds Invite Bad Publicity

by Michael Blanding

Many executives assume that investments in corporate social responsibility create public goodwill. But do they? Felix Oberholzer-Gee and colleagues find surprising results when it comes to oil spills. Closed for comment; 0 Comments.

HBS Cases: Clocky, the Runaway Alarm Clock

by Carmen Nobel

There had not been an innovative breakthrough in alarm clock design since the snooze button until entrepreneur Gauri Nanda created Clocky. Her runaway hit has been the inspiration for several cases written by Professor Elie Ofek. Closed for comment; 0 Comments.