Media
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- 13 Jul 2021
- Research & Ideas
Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets
When it comes to social sharing, doom-and-gloom tweets beat sunshine and rainbows, says research by Amit Goldenberg. Is it time to send in the positivity police? Open for comment; 0 Comments.
- 02 Oct 2019
- Cold Call Podcast
Can Gimlet Turn a Podcast Network into a Disruptive Platform?
John Deighton and Jeffrey Rayport discuss how two former public radio producers launched the Gimlet Media podcast network, entering the last frontier of digital media. Can they turn a content supplier into a disruptive platform? Open for comment; 0 Comments.
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
America's 2016 presidential election was the target of voter manipulation via social media, particularly on Facebook. George Riedel thinks history is about to repeat itself. Open for comment; 0 Comments.
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
Jonas Heese and Vishal P. Baloria explore strategies used by companies to reduce the risk of potentially negative press, focusing on Fox News and the 2000 presidential election. Open for comment; 0 Comments.
- 23 Nov 2016
- Cold Call Podcast
Digital Change: Lessons from the Newspaper Industry
In a podcast, Professor Bharat Anand discusses Norwegian media giant Schibsted’s resounding success in the newspaper business through modernization of classified ads, bringing users together, and adopting a digital-first approach. Open for comment; 0 Comments.
- 05 Jul 2016
- Working Paper Summaries
The Impact of Campus Scandals on College Applications
This paper explores the prevalence and impact of negative incidents at top United States colleges covered in the media, looking at data from 2001 through 2013. During this period, the authors identified 124 widely covered scandals. Scandals lead to large reductions in applications; a scandal covered in a long-form article has roughly the same impact on applications as a 10-ranking drop in the influential US News and World Report College Rankings.
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Three major forces have changed advertising since Don Draper last prowled the corridors of Sterling Cooper. Professor Emeritus Alvin J. Silk's decades of research finds an industry that, while evolving in fundamental ways, is healthy and creative. Open for comment; 0 Comments.
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
Many executives assume that investments in corporate social responsibility create public goodwill. But do they? Felix Oberholzer-Gee and colleagues find surprising results when it comes to oil spills. Closed for comment; 0 Comments.
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
There had not been an innovative breakthrough in alarm clock design since the snooze button until entrepreneur Gauri Nanda created Clocky. Her runaway hit has been the inspiration for several cases written by Professor Elie Ofek. Closed for comment; 0 Comments.
What’s Next for Nigerian Production Studio EbonyLife Media?
After more than 20 years in the media industry in the UK and Nigeria, EbonyLife Media CEO Mo Abudu is considering several strategic changes for her media company’s future. Will her mission to tell authentic African stories to the world be advanced by distributing films and TV shows direct to customers? Or should EbonyLife instead distribute its content through third-party streaming services, like Netflix? Assistant Professor Andy Wu discusses Abudu’s plans for her company in his case, EbonyLife Media. Open for comment; 0 Comments.