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28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

by Dina Gerdeman

Improving access to financial services for the poor in developing countries seems an unmet market need. So why are so many mobile money efforts failing? Rajiv Lal says the problem begins with Marketing 101. Open for comment; 0 Comment(s) posted.

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Six Lessons from Mobile Money Ventures in Developing Countries