Israel turned 70 in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel primarily with military and political conflict. Professor Elie Ofek discusses efforts to rebrand the country in his case study, "Israel at 70: Is it Possible to (re)Brand a Country?"
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Improving access to financial services for the poor in developing countries seems an unmet market need. So why are so many mobile money efforts failing? Rajiv Lal says the problem begins with Marketing 101.
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Six Lessons from Mobile Money Ventures in Developing Countries
Improving access to financial services for the poor in developing countries seems an unmet market need. So why are so many mobile money efforts failing? Rajiv Lal says the problem begins with Marketing 101. Open for comment; 0 Comment(s) posted.