Coming out of the financial crisis, Wells Fargo was one of the world’s largest and most successful banks, viewed as a role model in how to manage in times of crisis. The news of its sales misconduct—opening more than 2 million fake accounts—in 2016 rocked consumer confidence and inundated the news. Professor Suraj Srinivasan discusses how sales culture, leadership, board oversight, and risk management all played a role.Â
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Improving access to financial services for the poor in developing countries seems an unmet market need. So why are so many mobile money efforts failing? Rajiv Lal says the problem begins with Marketing 101.
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Six Lessons from Mobile Money Ventures in Developing Countries
Improving access to financial services for the poor in developing countries seems an unmet market need. So why are so many mobile money efforts failing? Rajiv Lal says the problem begins with Marketing 101. Open for comment; 0 Comment(s) posted.