Len Schlesinger and RSE Ventures co-founder Matt Higgins discuss why direct-to-consumer channel businesses, like teledentistry company SmileDirectClub, must implement a strategy that moves them beyond DTC in order to thrive—and how to make that change.
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Research is relevant when it has the potential to improve the decision making of managers or policymakers. Elaborating on his remarks at the 2015 Production and Operations Management Society conference, Toffel explains why research relevance matters and how scholars can increase the relevance of their research. Journals, professional societies, and doctoral programs can also foster research that is more useful and influential in society at large.
Enhancing the Practical Relevance of Research
Research is relevant when it has the potential to improve the decision making of managers or policymakers. Elaborating on his remarks at the 2015 Production and Operations Management Society conference, Toffel explains why research relevance matters and how scholars can increase the relevance of their research. Journals, professional societies, and doctoral programs can also foster research that is more useful and influential in society at large.