After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brought the jet to life, and must decide on ways to grow the business.
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Research is relevant when it has the potential to improve the decision making of managers or policymakers. Elaborating on his remarks at the 2015 Production and Operations Management Society conference, Toffel explains why research relevance matters and how scholars can increase the relevance of their research. Journals, professional societies, and doctoral programs can also foster research that is more useful and influential in society at large.
Enhancing the Practical Relevance of Research
Research is relevant when it has the potential to improve the decision making of managers or policymakers. Elaborating on his remarks at the 2015 Production and Operations Management Society conference, Toffel explains why research relevance matters and how scholars can increase the relevance of their research. Journals, professional societies, and doctoral programs can also foster research that is more useful and influential in society at large.