Simón Cohen, founder of Henco Logistics, transformed a small Mexican company into a major player. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success—an approach he developed following a personal crisis. Cohen and Professor Francesca Gino, author of a case study about the company, discuss whether that approach can endure through rapid growth, a leadership transition, and changing employee expectations.
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C16 Biosciences wants to replace palm oil, a major contributor to deforestation, with a lab-grown substitute. But CEO Shara Ticku faces a tough decision in bringing the product to market. Jeff Bussgang discusses his case study.
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How to Launch a New Biosciences Product: Start Small or Dive in?
C16 Biosciences wants to replace palm oil, a major contributor to deforestation, with a lab-grown substitute. But CEO Shara Ticku faces a tough decision in bringing the product to market. Jeff Bussgang discusses his case study. Open for comment; Comment(s) posted.