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    • COVID-19 Business Impact Center
      COVID-19 Business Impact Center
      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
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      • 20 Apr 2021
      • Cold Call Podcast

      What Went Wrong with the Boeing 737 Max?

      How did the evolution of Boeing’s organization and management lead up to two tragic plane crashes—the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia—in which a total of 346 people died? What role did cost cutting, FAA pressure, and CEO succession play in laying the foundation for this tragedy? Professor Bill George discusses the long roots that ultimately led to two tragic Boeing 737 Max crashes, and examines the response of Boeing executives to the crisis in his case, “What Went Wrong with Boeing's 737 Max?”  Open for comment; 0 Comment(s) posted.

      Read the Transcript

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      Product DesignRemove Product Design →

      New research on product design from Harvard Business School faculty on issues including the link between design and sales, user experience, and user-driven innovation.
      Page 1 of 11 Results
      • 02 Aug 2020
      • What Do You Think?

      Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

      by James Heskett

      SUMMING UP: Digital experimentation is gaining momentum as an everyday habit in many organizations, especially those in high tech, say James Heskett's readers. Open for comment; Comment(s) posted.

      • 28 Jul 2020
      • Research & Ideas

      Racism and Digital Design: How Online Platforms Can Thwart Discrimination

      by Kristen Senz

      Poor design decisions contribute to racial discrimination on many online platforms. Michael Luca and colleagues offer tips for reducing the risk, used by Airbnb and other companies. Open for comment; Comment(s) posted.

      • 10 Dec 2018
      • Working Paper Summaries

      Platform Competition: Betfair and the U.K. Market for Sports Betting

      by Ramon Casadesus-Masanell and Neil Campbell

      Since the early 2000s, online betting exchanges have had a new relationship with customers relative to traditional bookmakers, providing a platform to match individuals willing to lay and back the same outcome. This study shows how exchanges’ platform design choices have major implications for their likelihood of success.

      • 06 Aug 2018
      • Research & Ideas

      Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

      by Sean Silverthorne

      Electronics manufacturers are finding it increasingly difficult to stay ahead of low-cost competitors, says Willy Shih. Open for comment; Comment(s) posted.

      • 20 Dec 2017
      • Lessons from the Classroom

      How to Design a Better Customer Experience

      by Dina Gerdeman

      With the help of LEGO bricks, Stefan Thomke helps business executives discover how design principles can serve as building blocks to create a great customer experience. Open for comment; Comment(s) posted.

      • 29 Mar 2017
      • Research & Ideas

      The Story of Why Humans Are So Careless With Their Phones

      by Josh Neufeld

      Consumers act more recklessly with the products they own when better versions become available, according to research by Silvia Bellezza, Joshua M. Ackerman and Francesca Gino. This comic by Josh Neufeld explains. Open for comment; Comment(s) posted.

      • 20 Jul 2016
      • Research & Ideas

      Airplane Design Brings Out the Class Warfare in Us All

      by Dina Gerdeman

      Air rage is often blamed on overcrowded flights and postage stamp-size seats, but researchers Michael Norton and Katherine A. DeCelles find another culprit: resentment toward passengers in first class. Open for comment; Comment(s) posted.

      • 14 Jul 2014
      • Research & Ideas

      Pay Attention To Your ‘Extreme Consumers’

      by Michael Blanding

      Jill Avery and Michael Norton explain what marketers can learn from consumers whose preferences lie outside of the mainstream. Open for comment; 5 Comment(s) posted.

      • 11 Apr 2011
      • Lessons from the Classroom

      Teaching a ‘Lean Startup’ Strategy

      by Carmen Nobel

      Most startups fail because they waste too much time and money building the wrong product before realizing what the right product should have been, says HBS entrepreneurial management professor Thomas R. Eisenmann. Closed for comment; 56 Comment(s) posted.

      • 05 Aug 2010
      • What Do You Think?

      What Is Customer Opinion Good For?

      by Jim Heskett

      Summing Up: Are customer wishes irrelevant when creating a new product? Jim Heskett's readers say it depends on the product, on market goals, and where you are in the development cycle. (Online forum has closed; next forum opens September 2.) Closed for comment; 73 Comment(s) posted.

      • 19 Feb 2008
      • Research & Ideas

      Radical Design, Radical Results

      by Julia Hanna

      Consumers appear increasingly willing to make purchase decisions based upon their emotions about a product—how it looks, or sounds, or makes them feel using it. But the traditional design process based on user experience goes only so far in creating radical innovation. Harvard Business School visiting scholar Roberto Verganti is exploring the new world of "design-driven innovation." Key concepts include: Innovative product design is risky, but provides competitive advantage to companies that understand how a product "speaks" to customers. Little theory exists to point the way for companies that want to create a successful design strategy beyond the traditional user-driven design process. Companies often adopt one of three design strategies: launch and see, see and launch, or wait and see. Innovators may often be in the see and launch category. Innovators understand and build off each other's ideas better than the imitators do. Closed for comment; 0 Comment(s) posted.

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