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- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
by Staff
Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night. Closed for comment; 0 Comment(s) posted.
HBS Cases: Clocky, the Runaway Alarm Clock
There had not been an innovative breakthrough in alarm clock design since the snooze button until entrepreneur Gauri Nanda created Clocky. Her runaway hit has been the inspiration for several cases written by Professor Elie Ofek. Closed for comment; 8 Comment(s) posted.