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    • COVID-19 Business Impact Center
      COVID-19 Business Impact Center
      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
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      • 06 Apr 2021
      • Cold Call Podcast

      Disrupting the Waste Industry with Technology

      Rubicon began with a bold idea: create a cloud-based, full-service waste management platform, providing efficient service anywhere in the US. Their mobile app did for waste management what Uber had done for taxi service. Five years after the case’s publication, Harvard Business School Associate Professor Shai Bernstein and Rubicon founder and CEO Nate Morris discuss how the software startup leveraged technology to disrupt the waste industry and other enduring lessons of professor Bill Sahlman’s case about Rubicon.  Open for comment; 0 Comment(s) posted.

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      Product PositioningRemove Product Positioning →

      Page 1 of 3 Results
      • 24 Nov 2020
      • Working Paper Summaries

      Accounting for Product Impact in the Consumer Finance Industry

      by George Serafeim and Katie Trinh

      A framework and method for measuring and monetizing product impact across industries, applying it to two competitors in the consumer finance space.

      • 12 Dec 2011
      • HBS Case

      HBS Cases: Clocky, the Runaway Alarm Clock

      by Carmen Nobel

      There had not been an innovative breakthrough in alarm clock design since the snooze button until entrepreneur Gauri Nanda created Clocky. Her runaway hit has been the inspiration for several cases written by Professor Elie Ofek. Closed for comment; 8 Comment(s) posted.

      • 30 Apr 2008
      • Sharpening Your Skills

      Sharpening Your Skills: Brand Management

      by Staff

      Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night. Closed for comment; 0 Comment(s) posted.

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