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    • COVID-19 Business Impact Center
      COVID-19 Business Impact Center
      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
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      • 20 Apr 2021
      • Cold Call Podcast

      What Went Wrong with the Boeing 737 Max?

      How did the evolution of Boeing’s organization and management lead up to two tragic plane crashes—the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia—in which a total of 346 people died? What role did cost cutting, FAA pressure, and CEO succession play in laying the foundation for this tragedy? Professor Bill George discusses the long roots that ultimately led to two tragic Boeing 737 Max crashes, and examines the response of Boeing executives to the crisis in his case, “What Went Wrong with Boeing's 737 Max?”  Open for comment; 0 Comment(s) posted.

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      Renewable EnergyRemove Renewable Energy →

      Page 1 of 3 Results
      • 04 Feb 2019
      • Book

      Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

      by Dina Gerdeman

      Making a business successful is a challenge in itself, but making a green business profitable is an even harder journey. For society's sake, entrepreneurs must be prepared to make that journey, says Geoffrey Jones. Open for comment; Comment(s) posted.

      • 29 Feb 2016
      • HBS Case

      Bigbelly's Big Bet on the Digital Trash Can

      by Michael Blanding

      Bigbelly wants to transform its solar-powered trash cans into digital hubs offering Wi-Fi access, advertising, and data-collecting sensors. (Oh, and garbage receptacles, too.) A new case study by Mitchell Weiss explores the challenges of a bold strategy pivot. Open for comment; Comment(s) posted.

      • 06 Nov 2012
      • Op-Ed

      Stop Talking About the Weather and Do Something: Three Ways to Finance Sustainable Cities

      by John Macomber

      How do we ensure that our cities are resilient in the face of inevitable future weather events like Hurricane Sandy? John Macomber offers three ways that the private sector can take action. Open for comment; 6 Comment(s) posted.

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