- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
These tools can help managers make informed decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. Interview with Tom Steenburgh. Key concepts include: Immense changes in marketing are driving an increasing need for data analysis. The five HBS-developed tools provide decision-making support for market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. Open for comment; 0 Comment(s) posted.
- 05 May 2010
- What Do You Think?
Is Denial Endemic to Management?
Poring over reader responses to his May column, HBS professor Jim Heskett is struck by the fact that they include behavioral, structural, and even mechanical remedies. (Forum now closed. Next forum opens June 3.) Closed for comment; 49 Comment(s) posted.
- 16 Apr 2008
- Lessons from the Classroom
Chris Christensen: Legend of the Classroom
Professor C. Roland ("Chris") Christensen was the maestro of Harvard Business School's case method of teaching. Over a career spanning half a century, Christensen made his colleagues better teachers, and his students better leaders. From the HBS Alumni Bulletin. Closed for comment; 0 Comment(s) posted.
- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
Theories of competition and strategic planning are essential ingredients in running a global business. In this excerpt from Business History Review, HBS professor Pankaj Ghemawat outlines their development. Open for comment; 0 Comment(s) posted.
How Relevant is Long-Range Strategic Planning?
Summing Up: Jim Heskett's readers argue that long-range planning, while necessary for organizational success, must be adaptable to the competitive environment. What do YOU think? Open for comment; 32 Comment(s) posted.