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New research on science from Harvard Business School faculty on issues including science-based businesses, environmental sustainability, and climate change.
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Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

by Danielle Kost

3Questions Millions of people have been harmed by cigarettes, defective merchandise, pollution, addiction and other business by-products. Pioneering companies are exploring healthier ways to operate, say Amy C. Edmondson and Dr. Howard K. Koh. Open for comment; Comment(s) posted.

Open Innovation Contestants Build AI-Based Cancer Tool

by Martha Lagace

Radiation oncologists are few in number, especially if you are nowhere near a cancer facility. Could artificial intelligence be used to deliver an oncologist's skills for radiation therapy? Karim R. Lakhani discusses a unique open innovation experiment. Open for comment; Comment(s) posted.

Pursuing Precision Medicine at Intermountain Healthcare

Re: Richard G. Hamermesh, Kathy E. Giusti

What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Professors Richard Hamermesh and Kathy Giusti discuss the case and its connections to their work with the Kraft Precision Medicine Accelerator. Open for comment; Comment(s) posted.

Relative Performance Transparency: Effects on Sustainable Choices

by Ryan W. Buell, Shwetha Mariadassou, and Yanchong Zheng

Encouraging consumers to purchase a more sustainable product or use resources more responsibly is a key challenge for society. This paper discusses experiments involving more than 7,000 participants to shed light on how information and its presentation regarding sustainable performance can be a tool for enhancing sustainable choices in practice.

The Business of Saving the Planet

by Sean Silverthorne

The biggest challenge facing today's business leaders? Making their operations in harmony with the environment. Read the latest research around building sustainability into business processes and management practices. Open for comment; Comment(s) posted.

Understanding and Overcoming Roadblocks to Environmental Sustainability. Past Roads and Future Prospects

by Ann-Kristin Bergquist, Shawn A. Cole, John Ehrenfeld, Andrew A. King, and Auden Schendler

At a summer 2018 Harvard Business School conference, historians, scholars, and business professionals debated barriers and opportunities for business and environmental sustainability. Although ideas of a future path differed, many participants said sustainability objectives based on voluntary firm action have become diffuse, making progress difficult.

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

by Dina Gerdeman

Making a business successful is a challenge in itself, but making a green business profitable is an even harder journey. For society's sake, entrepreneurs must be prepared to make that journey, says Geoffrey Jones. Open for comment; Comment(s) posted.

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

by Michael Blanding

The popularity of green bonds as a way to finance environmentally friendly projects is on the upswing, say Malcolm Baker and George Serafeim. Open for comment; Comment(s) posted.

Corporate Sustainability: A Strategy?

by Ioannis Ioannou and George Serafeim

Between 2012 and 2017, companies within most industries adopted an increasingly similar set of sustainability practices. This study examines the interplay between common and strategic practices. This dynamic distinction helps for understanding whether and how sustainability practices can help companies establish a competitive advantage over time.

The Digital Commons: Tragedy or Opportunity? A Reflection on the 50th Anniversary of Hardin’s Tragedy of the Commons

by Frank Nagle

Garrett Hardin’s Science article “The Tragedy of the Commons” 50 years ago focused on a physical world where common goods are finite and rivalrous. By contrast, this paper explores the digital commons, calling for better understanding of its long-term impact and for government policies supporting benefits while mitigating costs.

Financing the Response to Climate Change: The Pricing and Ownership of US Green Bonds

by Malcolm Baker, Daniel Bergstresser, George Serafeim, and Jeffrey Wurgler

Green bonds are used for environmentally friendly purposes like renewable energy. Complementing previous research, this paper explores the US corporate and municipal green bond and shows that a subset of investors is willing to give up some return to hold green bonds.

How Companies Can Increase Market Rewards for Sustainability Efforts

by Rachel Layne

There is a connection between public sentiment about a company and how the market rewards its corporate social performance, according to George Serafeim. Is your company undervalued? Open for comment; Comment(s) posted.

What’s the Best Administrative Approach to Climate Change?

by James Heskett

SUMMING UP: James Heskett's readers point to examples of complex environmental problems conquered through multinational cooperation. Can those serve as roadmaps for overcoming global warming? Open for comment; Comment(s) posted.

8 Ways to Make Olympic Stadiums Useful After the Games End

by Julia Hanna

For many cities that host the Olympic Games, the central stadium is nothing more than a white elephant after the competition ends. Stephen A. Greyser and Isao Okada pinpoint actions cities can take to give them new life. Open for comment; Comment(s) posted.

Public Sentiment and the Price of Corporate Sustainability

by George Serafeim

Public opinions from industry experts are important in the economy but it has not been clear how they affect the valuation of and returns to corporate activities. Using big data and machine learning, this paper analyzes how public sentiment influences the market pricing of firms’ sustainability activities and thereby the future stock returns of portfolios that integrate environmental, social, and governance data.

Should US Companies Still Care About the Paris Climate Change Agreement?

Re: Vincent Pons

American President Donald Trump pulled out of the 2015 Paris agreement on climate change one year ago. Vincent Pons discusses what it means for US business leaders in confronting environmental challenges. Open for comment; Comment(s) posted.

Sustainability and Green Business in Latin America During Globalization Waves

by Geoffrey Jones

Capitalism has created much wealth, but at the cost of massive ecological destruction. This has been particularly severe in Latin America over the past century. Yet the last three decades have also seen a wave of businesses across sectors ranging from beauty to eco-tourism aimed at greater sustainability.

Has Environmental Sustainability Lost its Relevance?

by Geoffrey G. Jones

Companies have thought for decades about business-focused solutions to fix the deteriorating environment. But judging by continually rising waters and temperatures, we may need a rethink about what sustainability means, suggest participants at a recent conference at Harvard Business School. A report by co-organizer Geoffrey Jones. Open for comment; Comment(s) posted.

How a Coal Polluter Became a Renewable Energy Leader

Re: Mark R. Kramer

Enel, Italy’s state-owned power company, was one of Europe’s largest coal users and polluters. Now it is recognized as a leader in renewable energy services. Mark Kramer discusses how CEO Francesco Starace drove the huge strategy shift. Open for comment; Comment(s) posted.

Smart Cities are Complicated and Costly: Here's How to Build Them

by John Macomber

When governments take on a smart city project, it's often the private sector that's left to execute the vision—sometimes at the expense of good public policy. John Macomber proposes a roadmap that considers situation, solution, and sovereignty. Open for comment; Comment(s) posted.