Science-Based Business: Articles, Research, & Case Studies on Science-Based Business– HBS Working Knowledge

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Filter Results: (3)

Filter Results: (3)

Page 1 of 3 Results

31 May 2016
HBS Case

Who Owns Space?

by Christian Camerota

Industry is looking to the stars for a new commercial frontier. NASA is looking to industry to help broaden the scope of space exploration. And Professor Matt Weinzierl is looking at what this interplay means for the future of the New Space sector. Open for comment; Comment(s) posted.

11 Nov 2015
Working Paper Summaries

Public R&D Investments and Private-sector Patenting: Evidence from NIH Funding Rules

by Danielle Li

By tracing the often-circuitous path from National Institutes of Health (NIH) funding to patented innovations, this research examines the effects of public science on private sector innovation in the life sciences.

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

by Carmen Nobel

It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others. Uma R. Karmarkar explains how raw brain data is helping researchers unlock the mysteries of consumer choice. Closed for comment; 22 Comment(s) posted.