After decades of brain drain in rural America, Tulsa Remote is working to attract a diverse group of remote workers to live in Tulsa, Oklahoma. The program offers a $10,000 grant to remote workers and entrepreneurs living outside Oklahoma, who relocate to the state’s second largest city for one year, with the goal that they stay longer and truly engage in the community. Professor Prithwiraj “Raj” Choudhury discusses how the Tulsa Remote model provides workers the flexibility to move out of congested cities and explores the challenges in scaling this model throughout rural America and beyond, in his case, “Tulsa Remote: Moving Talent to Middle America.”
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About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
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Clay Christensen’s Milkshake Marketing
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Closed for comment; 114 Comment(s) posted.