Simón Cohen, founder of Henco Logistics, transformed a small Mexican company into a major player. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success—an approach he developed following a personal crisis. Cohen and Professor Francesca Gino, author of a case study about the company, discuss whether that approach can endure through rapid growth, a leadership transition, and changing employee expectations.
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About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
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Clay Christensen’s Milkshake Marketing
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Closed for comment; 114 Comment(s) posted.