Coming out of the financial crisis, Wells Fargo was one of the world’s largest and most successful banks, viewed as a role model in how to manage in times of crisis. The news of its sales misconduct—opening more than 2 million fake accounts—in 2016 rocked consumer confidence and inundated the news. Professor Suraj Srinivasan discusses how sales culture, leadership, board oversight, and risk management all played a role.Â
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About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
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Clay Christensen’s Milkshake Marketing
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Closed for comment; 114 Comment(s) posted.