In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million to build a facility in Canada to produce cannabis beverages. This request was not part of the original plan to test the waters with a few products in a small geography to see if there was a viable market opportunity, given that there was no legal market yet. It's this change in direction that gives Hunter pause. Should he approve the request, or push the team back to the original, more conservative plan? Senior Lecturer Derek van Bever and Steve Kaufman discuss balancing exploitation versus exploration inside this global brewing company in the case, "Beyond Beer: Brewing Innovation at Molson Coors."
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If workers are in short supply, why do employers continue to use digital gatekeepers that screen out millions of capable individuals? Joe Fuller joins his Managing the Future of Work co-chair and podcast co-host, Bill Kerr, to share insights from the project’s research collaboration with Accenture on the “hidden worker” problem.
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
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Clay Christensen’s Milkshake Marketing
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Closed for comment; 0 Comments.