JUST Capital seeks to make public companies more "just" by measuring and ranking their overall impact on society, based on the priorities most important to the average American. Ethan Rouen and Charles Wang explore whether capitalism is broken, JUST Capital's performance evaluation methodology is relevant to corporate managers, and if its strategies for exerting influence can be effective in improving corporate behavior.
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About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
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Clay Christensen’s Milkshake Marketing
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Closed for comment; 114 Comment(s) posted.