Feeding America is the third largest nonprofit in the United States, managing a network of more than 200 food banks nationwide. Harvard Business School professor Scott Duke Kominers and Chicago Booth School of Business professor Canice Prendergast discuss how the organization designed a marketplace that was efficient and fair for all participants.Â
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About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
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Clay Christensen’s Milkshake Marketing
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Closed for comment; 114 Comment(s) posted.