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New research on sports from Harvard Business School faculty on issues including sports sponsorship, the business of sports, the impact of coaches, and the value of winning in college athletics.
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More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

by Ragnar Lund and Stephen A. Greyser

This field-based study of the Union of European Football Associations and its main international sporting event, the European Championships, explores key organizational capabilities that underlie value creation and enhancement in an event’s portfolio of sponsorship relationships. Developing and employing these capabilities--collaborative, absorptive, adaptive, and learning--have positive results for the event as well as for its sponsors. When effectively undertaken and coordinated, the activities can lead to ongoing renewals of the sponsorship program and open the door for new sponsors. The study’s perspective is that of the event, unusual in research on sponsorship.

Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?

by Boris Groysberg & Abhijit Naik

Few of us want to take less money to move to another organization, but Boris Groysberg and Abhijit Naik point to research that shows hooking up with the right manager—whether in sports or business—can quickly increase your value even if your pay is less. Open for comment; Comment(s) posted.

NFL Black Monday: How Much Do Coaches Really Matter?

by Boris Groysberg & Abhijit Naik

Teams planning management changes on "Black Monday" can learn much from academic research on National Football League coaches, say Boris Groysberg and Abhijit Naik. The findings hold value not only for football teams, but for any organization that depends on leadership for success. Open for comment; Comment(s) posted.

What’s the Value of a Win in College Athletics?

by Roberta Holland

As debate continues over whether student-athletes should be paid, professor Doug Chung’s research on the massive money being earned by collegiate football and basketball programs could help guide the answer. Open for comment; Comment(s) posted.

Winners and Losers at the Olympics

Re: Stephen A. Greyser

We know which athletes won and lost in Turin, but what about the companies and individuals looking for business gold? Professor Stephen A. Greyser looks at the results—and the possibilities ahead in China. Closed for comment; 0 Comment(s) posted.