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New research on business and management strategy from Harvard Business School faculty on issues including strategy development, execution, and gauging effectiveness.
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Consumer Inertia and Market Power

by Alexander MacKay and Marc Remer

Consumers are often more likely to buy a product if they have purchased it previously. This paper provides a means to estimate the magnitude of this phenomenon (i.e., consumer inertia) and shows how it affects the prices of firms in competitive settings. Perhaps surprisingly, greater consumer inertia can result in smaller price increases after a merger.

What Should the Leadership of YouTube Do?

by James Heskett

SUMMING UP Readers comment on how YouTube CEO Susan Wojcicki should solve its “sustainability” versus "respectability" problem. What should YouTube do? asks James Heskett. Open for comment; Comment(s) posted.

Government Technology Policy, Social Value, and National Competitiveness

by Frank Nagle

This study examines the impact of a French law requiring government agencies to favor open source software (OSS) over proprietary software in technology procurement processes. Results suggest a cost-effective policy lever that countries can use to both create global social value and increase their own national competitiveness.

The Ferrari Way

by Michael Blanding

Secretive sports car maker Ferrari opens up to Stefan Thomke about how it has bucked industry trends to achieve success. Open for comment; Comment(s) posted.

Rocket-tunity: Can Private Firms Turn a Profit in Space?

by Scott Wallask

Private rocket companies are competing to be the first to send paying tourists into space, perhaps even this year. Matthew Weinzierl lays out the strategic roadmap to the stars. Open for comment; Comment(s) posted.

What’s Really Disrupting Business? It’s Not Technology

by Danielle Kost

Technology doesn't drive disruption—customers do. In a new book, marketing professor Thales Teixeira argues that successful disruptors are faster to spot and serve emerging customer needs than larger competitors. Open for comment; Comment(s) posted.

The IBM PC

by Carliss Y. Baldwin

The IBM PC was the first computer platform to be open by choice and not because of financial constraints. Initially, this openness kept IBM competitive. But IBM’s control over two strategic bottlenecks— standards embedded in the Basic Input Output System, and system integration and manufacturing of the computer itself—turned out to be weak.

How Big Companies Can Outrun Disruption

by Martha Lagace

Large companies can be easy targets for disruption, but Gary Pisano says there are steps that can keep them ahead of the innovation curve. Rule 1: Don't emulate startup cultures. Open for comment; Comment(s) posted.

What Football Firings Teach Managers About Staying Relevant

by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik

Many executives are confident they can retain their skills over time. Experience shows they are wrong. Just look at the National Football League's "Black Monday" for proof, says Boris Groysberg. Open for comment; Comment(s) posted.

Everyone Knows Innovation is Essential to Business Success—Except Board Directors

by Michael Blanding

In a recent survey of 5,000 board members, innovation was not ranked high on their list of priorities. What are they not seeing? ask Boris Groysberg and Yo-Jud Cheng. Open for comment; Comment(s) posted.

Using Fintech to Disrupt Eastern Bank from Within

Re: Karen Mills

When Eastern Bank decided to battle a threat from new competitors, it hired a fintech executive to set up Eastern Labs and start innovating. Karen Mills discusses her case study on what happened next. Open for comment; Comment(s) posted.

On Target: Rethinking the Retail Website

by Dina Gerdeman

Target is one big-brand retailer that seems to have survived and even thrived in the apocalyptic retail landscape. What's its secret? Srikant Datar discusses the company's relentless focus on online data. Open for comment; Comment(s) posted.

E-Santa: Is Retail Ready for Digital Christmas?

by Sean Silverthorne

The retail industry is in such a spin over multichannel strategy, mall closings, and big brand shutterings, to name a few pressures, that even Santa can't keep track of it all. Here is recent Harvard Business School research on digital trends shaping how we shop and sell. Open for comment; Comment(s) posted.

Product Quality and Entering Through Tying: Experimental Evidence

by Hyunjin Kim and Michael Luca

This study empirically explores Google’s decision to tie its new reviews product to the top of its search results, excluding competitors. Results suggest that such "tying" can facilitate dominant platforms’ entry into adjacent markets, even when the tied product is of worse quality compared to existing options.

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

by Chaithanya Bandi, Antonio Moreno, Donald Ngwe, and Zhiji Xu

Dynamic pricing is widely applied in industries like airline ticketing, ride-sharing, and online retailing. This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic choice of payment method. The impact can be significant and has implications for managers and researchers.

Baseball’s Billy Beane Shows Companies the Power of Data

Re: Srikant M. Datar

With a relatively small payroll, the Oakland A's baseball team remains competitive by being smarter about data. Srikant Datar discusses the "Moneyball" strategy and how it can be applied in business. Open for comment; Comment(s) posted.

Towards a New Approach for Upgrading Europe’s Competitiveness

by Christian Ketels and Michael E. Porter

Is the EU’s model of European integration a driver or a barrier towards higher European prosperity? This paper analyzes why the integration model that was successful in the past has lost effectiveness, and sets out strategic principles to guide a new approach. Integration remains key for upgrading European competitiveness, but needs to move towards a new form.

UK Competitiveness after Brexit

by Michael E. Porter

This paper discusses the UK’s economic performance and policy approach in the run-up to the June 2016 Brexit referendum, analyzes the impact of European Union membership and loss of membership on UK competitiveness, and sets forth a new strategic agenda to enhance UK competitiveness in the post-Brexit era.

Developing a Strategy for the Digital World

by Sean Silverthorne

A new book by Sunil Gupta, "Driving Digital Strategy," explores how traditional businesses can make the leap into the digital age. Open for comment; Comment(s) posted.

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

by Michael Blanding

Retailers often compare a "sale" price to the original price. Donald Ngwe says consumers should be skeptical of those original prices — and so should regulators. Open for comment; Comment(s) posted.