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New research on technology from Harvard Business School faculty on issues including technological innovation, technology networks, and technology adoption.
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Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China

In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success? Professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance. Open for comment; 0 Comments.

The Harvard Business School Faculty Summer Reader 2021

by Kathryn Haviland

Looking for your next beach read? HBS faculty members share their summer reading lists, pulling from the worlds of technology, history, and science fiction. Open for comment; 0 Comments.

Running a Consumer Fintech Startup within Goldman Sachs

Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass market, high-yield deposits, and a credit card in partnership with Apple. Harvard Business School associate professor Rory McDonald discusses the challenges of launching and operating a startup within an established company in his case, “Marcus by Goldman Sachs.” Open for comment; 0 Comments.

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

by Lane Lambert

Research by Shunyuan Zhang shows how Airbnb's pricing algorithm reduces the impact of bias, and offers lessons for other technology companies trying to root out racial inequity. Open for comment; 0 Comments.

Time Dependency, Data Flow, and Competitive Advantage

by Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani

The perishability of data has strategic implications for businesses that provide data-driven products and services. This paper illustrates how different business areas might differ with respect to the rate of decay in data value and the importance of data flow in their operations.

Disrupting the Waste Industry with Technology

Rubicon began with a bold idea: create a cloud-based, full-service waste management platform, providing efficient service anywhere in the US. Their mobile app did for waste management what Uber had done for taxi service. Five years after the case’s publication, Harvard Business School Associate Professor Shai Bernstein and Rubicon founder and CEO Nate Morris discuss how the software startup leveraged technology to disrupt the waste industry and other enduring lessons of professor Bill Sahlman’s case about Rubicon. Open for comment; 0 Comments.

Assessing the Strength of Network Effects in Social Network Platforms

by Marco Iansiti

Network-specific traits, such as the degree of clustering and the prevalence of multihoming, influence the strength and competitive impact of network effects. However, network size alone is often misleading, and network effects should be examined on a case-by-case basis.

Beyond Pajamas: Sizing Up the Pandemic Shopper

by Ayelet Israeli, Eva Ascarza, and Laura Castrillo

COVID-19 forced many shoppers to make their first online purchases. But will these customers stick around? Research by Ayelet Israeli, Eva Ascarza, and colleague. Open for comment; 0 Comments.

Developing Resilience on the Path to Becoming a CEO

As a Black female CEO, Shellye Archambeau is no stranger to adversity. Now she faces her most critical leadership decision. The software company she leads, MetricStream, is losing customers, hemorrhaging cash, and struggling to make payroll. Harvard Business School professor Tsedal Neeley discusses Archambeau’s leadership style and the importance of developing resilience, particularly when managing through a crisis, in her case, “Shellye Archambeau: Becoming a CEO.” Open for comment; 0 Comments.

The Value of Descriptive Analytics: Evidence from Online Retailers

by Ron Berman and Ayelet Israeli

Analytics are descriptive when they describe what happened. Descriptive-analytics solutions are popular among marketers and retailers. This paper provides a benchmark for the benefits of using a descriptive dashboard and illustrates how to potentially extract these benefits.

Dog Eat Dog: Measuring Network Effects Using a Digital Platform Merger

by Chiara Farronato, Jessica Fong, and Andrey Fradkin

With heated debate over antitrust regulation of online platforms, this study finds that when a larger platform acquired its greatest competitor, users were not better off with a single platform compared with two competitors, despite marked efficiency improvements experienced by the acquiring platform.

Is A/B Testing Effective? Evidence from 35,000 Startups

by Kristen Senz

A/B tests help startup founders capitalize on good ideas—and move on from duds—faster, says research from Rembrand Koning. How can established companies benefit? Open for comment; 0 Comments.

Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

by Alvin J. Silk and Ernst R. Berndt

We analyze total United States advertising spending from 1960 to 2018. In nominal terms, the elasticity of annual advertising outlays with respect to gross domestic product appears to have increased substantially beginning in the late 1990s, roughly coinciding with the dramatic growth of internet-based advertising.

How Can We Get Companies to Invest More in Low-Wage Workers?

by James Heskett

Does income inequality hold back economic growth? James Heskett ponders what underlying factors keep low-wage workers down. Open for comment; 0 Comments.

The Challenges of Commercializing Fertility

Entrepreneur Christy Jones wants to create a venture to help women preserve their eggs and postpone motherhood. But what would an egg-freezing service sell—and to whom? Debora Spar discusses the challenges of commercializing fertility in a new case study. Open for comment; 0 Comments.

IT Job Wages Are No Longer 'Exceptional'

by Rachel Layne

Wage growth in IT jobs has moderated following the dot-com boom, according to new research by Ruiqing Sam Cao and Shane Greenstein. Open for comment; 0 Comments.

Can Entrepreneurs Make Mobile Voting Easy and Secure?

Making voting more accessible through technology could have tremendous payoffs for democracy—but also pose critical downsides if the product fails. Mitch Weiss, who teaches a course on public entrepreneurship, discusses his case study on Voatz and their plan to turn mobile phones into voting booths. Open for comment; 0 Comments.

Where the Cloud Rests: The Economic Geography of Data Centers

by Shane Greenstein and Tommy Pan Fang

This study quantifies how data center managers make a trade-off between the setup and operational costs of running a facility and capturing local demand.

Centrino and the Restructuring of Wi-Fi Supply

by Roberto Fontana and Shane Greenstein

This study examines Intel’s launch of Centrino and interprets it as a platform leader’s attempt to restructure a supply chain.

Time and the Value of Data

by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti

This paper studies the impact of time-dependency and data perishability on a dataset's effectiveness in creating value for a business, and shows the value of data in the search engine and advertisement businesses perishes quickly.