Technology
→
- 17 May 2022
- Cold Call Podcast
Delivering a Personalized Shopping Experience with AI
THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders had to decide whether to continue developing the algorithm to deliver on the company’s customer value proposition or to focus their resources on new customer acquisition, with the idea that more users on the app would improve the algorithm's performance. Senior Lecturer Jill Avery and The YES co-founder and CEO Julie Bornstein discuss this make-or-break dilemma in the case, The YES: Reimagining the Future of e-Commerce with Artificial Intelligence (AI). This episode was recorded live at Harvard Business School on March 30, 2022 as part of our Case Method 100 celebration.
- 13 May 2022
- Research & Ideas
Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?
Online reviews by employees can signal internal factors that raise the risk of scandal. Research by Dennis Campbell, who analyzed reviews of 4,000 companies, offers insights for managers trying to prevent misdeeds long before they happen.
- 12 May 2022
- Book
Why Digital Is a State of Mind, Not Just a Skill Set
You don't have to be a machine learning expert to manage a successful digital transformation. In fact, you only need 30 percent fluency in a handful of technical topics, say Tsedal Neeley and Paul Leonardi in their book, The Digital Mindset.
- 05 Apr 2022
- Cold Call Podcast
Transforming Deloitte’s Approach to Consulting
Pixel helps facilitate open talent and crowdsourcing for Deloitte Consulting client engagements. But while some of Deloitte’s principals are avid users of Pixel’s services, uptake across the organization has been slow, and in some pockets has met with deep resistance. Balaji Bondili, head of Pixel, must decide how best to grow Deloitte Consulting’s use of on-demand talent, as consulting companies and their clients face transformative change. Professor Mike Tushman discusses Deloitte’s challenges in pursuing this new approach to consulting, and what it takes to be a “corporate explorer” like Bondili in his case, “Deloitte’s Pixel: Consulting with Open Talent.” Open for comment; 0 Comments.
- 04 Apr 2022
- Research & Ideas
Tech Hubs: How Software Brought Talent and Prosperity to New Cities
Software invention spurred the rapid ascent of six American tech hubs, helping them draw talent from even larger cities. Will the rise of remote work shake the status quo? Research by William Kerr. Open for comment; 0 Comments.
- 15 Feb 2022
- Cold Call Podcast
How to Make Venture Capital Accessible for Black Founders: An Entrepreneur’s Dilemma
In May of 2021, Kevin D. Johnson had just graduated from a rigorous Executive MBA program, and he needed to decide on his next career move. Johnson was the founder and CEO of a successful media company, but his career goals had shifted during business school. He wanted to use his talents to help other BIPOC entrepreneurs access capital and provide opportunities to create intergenerational wealth. Johnson evaluated his four options: work full-time at an online platform dedicated to connecting Black founders with funding, join a BIPOC-focused venture capital ("VC") firm, pursue a job at an established VC firm, or continue scaling his media company. Harvard Business School senior lecturer Jo Tango and Johnson discuss which option he should choose in the case, “Kevin D. Johnson: To Be a Venture Capitalist or an Operator.” Open for comment; 0 Comments.
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
Is your company reaping the rewards of digital transformation yet? Linda Hill and colleagues offer seven guiding principles for transformations at any stage—nascent, progressing, or stalled. Open for comment; 0 Comments.
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
Digital transformation seems like a journey without end, but many companies are forging ahead. Linda Hill and colleagues reveal six qualities that set digitally mature organizations apart. Open for comment; 0 Comments.
- 11 Jan 2022
- Cold Call Podcast
Can Entrepreneurs and Governments Team Up to Solve Big Problems?
In 2017, Shield AI’s quadcopter, with no pilot and no flight plan, could clear a building and outpace human warfighters by almost five minutes. It was evidence that autonomous robots could help protect civilian and service member lives. But was it also evidence that Shield AI—a startup barely two years past founding—could ask their newest potential customer, the US government, for a large contract for a system of coordinated, exploring robots? Or would it scare them away? Harvard Business School professor Mitch Weiss and Brandon Tseng, Shield AI’s CGO and co-founder, discuss these and other challenges entrepreneurs face when working with the public sector, and how investing in new ideas can enable entrepreneurs and governments to join forces and solve big problems in the case, “Shield AI.” Open for comment; 0 Comments.
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
Want more organizations to give back to their communities? Frank Nagle says the success of open source software offers an innovative—and unexpected—roadmap for social good. Open for comment; 0 Comments.
- 30 Nov 2021
- Cold Call Podcast
TikTok: Super App or Supernova?
TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing it in the top ranks of digital platforms globally. But the app had drawn the attention of competitors, regulators, and politicians, especially in the US, where commercial success was critical to its long-term enterprise value. Would TikTok become the first “Super App” with a global footprint, or did it run the risk of becoming a supernova that shone brightly only for a passing moment? Harvard Business School senior lecturer Jeffrey Rayport discusses these strategic challenges in his case, “TikTok in 2020: Super App or Supernova?” Open for comment; 0 Comments.
- 18 Nov 2021
- Op-Ed
5 Principles for Scaling Change from IBM’s High School Innovation
P-TECH has bolstered graduation rates for students of color while creating a new tech hiring pipeline. Rosabeth Moss Kanter and program architect Stanley Litow discuss the social impact lessons for other organizations. Open for comment; 0 Comments.
- 20 Sep 2021
- Research & Ideas
How Much Is Freedom Worth? For Gig Workers, a Lot.
In the booming gig economy, does the ability to set your schedule outweigh having sick leave and overtime? Felix Oberholzer-Gee and Laura Katsnelson turn to DoorDash drivers to find out. Open for comment; 0 Comments.
- 24 Aug 2021
- Cold Call Podcast
Why Did Pet Concierge Startup Baroo Fail?
In August 2017, Baroo Pet Care founder and CEO Lindsay Hyde wanted to continue expanding her pet services startup to new cities. In addition to raising venture capital, she needed to consider her growth strategy. Should she continue focusing on the needs of her early adopters or start tailoring Baroo’s services to more mainstream customers? And how fast is too fast to grow? Hyde (MBA 2014) joins Professor Tom Eisenmann to discuss how an early false positive signal from investors set an unsustainable course for her startup in the case, "Baroo: Pet Concierge," with additional lessons from Eisenmann’s 2021 book, Why Startups Fail: A New Roadmap for Entrepreneurial Success. Open for comment; 0 Comments.
- 17 Aug 2021
- Research & Ideas
Can Autonomous Vehicles Drive with Common Sense?
Driverless vehicles could improve global health as much as the introduction of penicillin. But consumers won't trust the cars until they behave more like humans, argues Julian De Freitas. Open for comment; 0 Comments.
- 13 Jul 2021
- Cold Call Podcast
Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China
In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success? Professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance. Open for comment; 0 Comments.
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
Looking for your next beach read? HBS faculty members share their summer reading lists, pulling from the worlds of technology, history, and science fiction. Open for comment; 0 Comments.
- 01 Jun 2021
- Cold Call Podcast
Running a Consumer Fintech Startup within Goldman Sachs
Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass market, high-yield deposits, and a credit card in partnership with Apple. Harvard Business School associate professor Rory McDonald discusses the challenges of launching and operating a startup within an established company in his case, “Marcus by Goldman Sachs.” Open for comment; 0 Comments.
- 25 May 2021
- Research & Ideas
White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?
Research by Shunyuan Zhang shows how Airbnb's pricing algorithm reduces the impact of bias, and offers lessons for other technology companies trying to root out racial inequity. Open for comment; 0 Comments.
Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams
What will it take to win the collaboration app wars: massive scale or a loyal following? A case study by David Yoffie digs into the intense competition between Microsoft Teams and Salesforce's Slack.