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New research on technology from Harvard Business School faculty on issues including technological innovation, technology networks, and technology adoption.
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What Happens When Business Owners Turn to ChatBots for Advice

by Ben Rand

Can generative AI help entrepreneurs solve their business problems? Yes, but mostly when companies are already thriving, suggests research by Rembrand Koning that reveals the potential for AI-powered mentors to reach owners around the world.

Is It Even Possible to Dam the Flow of Misleading Content Online?

by Jay Fitzgerald

With a US presidential election on the horizon, tech companies are struggling to stem misinformation on social media. Research by Scott Duke Kominers and Jesse Shapiro suggests it's time to focus on eliminating content that can lead to potential harm rather than false beliefs.

Can AI Match Human Ingenuity in Creative Problem-Solving?

by Michael Blanding

Generative AI handles a variety of business tasks, but can it develop creative solutions to problems? Yes, although some of the best ideas emerge when humans and machines work together, according to research by Jacqueline Ng Lane, Karim Lakhani, Miaomiao Zhang, and colleagues.

Why Competing With Tech Giants Requires Finding Your Own Edge

by Feng Zhu

In the new book Smart Rivals, Feng Zhu and Bonnie Yining Cao show business leaders how to create competitive advantages by uncovering their hidden strengths and leveraging their individual capabilities.

Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience

by Hise Gibson and Anita Lynch

Companies unprepared for disasters risk not only their competitive advantage but their very existence. Hise Gibson and Anita Lynch break down what a company needs to build its operational resilience, starting with its people, processes, and technology.

Why Companies Shouldn't Delay Software Updates—Even After CrowdStrike's Flaw

by Jay Fitzgerald

The CrowdStrike outage created a new sense of urgency for companies to protect their tech systems. A study by Shane Greenstein and colleagues illustrates just how many companies are vulnerable to cyberattacks and other threats simply because they put off updating their software.

Can AI Save Physicians from Burnout?

by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt

With many physicians suffering from burnout, artificial intelligence could be a potential solution. Yet if health care payment models continue to push doctors to treat as many patients as possible, AI may inadvertently exacerbate the patient volume problem, say Susanna Gallani, Lidia Moura, and Katie Sonnefeldt.

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

by Lane Lambert

Josh Domingues put purpose before profit when he created the Flashfood app to sell less-than-perfect groceries at discounted prices. A case study by Reza Satchu explores Domingues' successes and failures, and what other social entrepreneurs can learn.

Weighing Digital Tradeoffs in Private Equity

by Michael Blanding

Private equity firms often streamline the operations of portfolio companies, but cost-cutting isn't the only road to efficiency. The right technology improvements can increase the value of PE investments, says research by Brian Baik and Suraj Srinivasan.

Non-Fungible Tokens (NFTs) and Brand Building

Re: Scott Duke Kominers

Non-fungible tokens (NFTs), which allow individuals to own their digital assets and move them from place to place, are changing the interaction between consumers and digital goods, brands, and platforms. Professor Scott Duke Kominers and tech entrepreneur Steve Kaczynski discuss the case, “Bored Ape Yacht Club: Navigating the NFT World,” and the related book they co-authored, The Everything Token: How NFTs and Web3 Will Transform The Way We Buy, Sell, And Create. They focus on the rise and popularity of the Bored Ape Yacht Club NFTs and the new model of brand building created by owning those tokens.

The Critical Computer Science Principles Every Strategic Leader Needs to Know

by Ben Rand

Technology is such an integral part of so many industries now that business executives can't afford to leave all the digital know-how to their tech teams. Andy Wu explains the five essential principles of computer science that all leaders need to grasp to gain an edge.

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

by Ben Rand

An increasing number of consumers are turning to generative AI for buying recommendations. But if companies can subtly manipulate the technology to favor their own products, some businesses may gain unfair advantage, says Himabindu Lakkaraju.

How Transparency Sped Innovation in a $13 Billion Wireless Sector

by Jay Fitzgerald

Many companies are wary of sharing proprietary information with suppliers and partners. However, Shane Greenstein and colleagues show in a study of wireless routers that being more open about technology can lead to new opportunities.

Industrial Decarbonization: Confronting the Hard Challenges of Cement

by by Janelle Conaway

CEOs in construction and heavy industries must prioritize innovative abatement strategies to meet rising global demand for cement while reducing emissions. Research by Gunther Glenk offers an economic framework for identifying emission reduction options.

The Harvard Business School Faculty Summer Reader 2024

by Avery Forman

What's on your vacation reading list? Harvard Business School faculty members plan to explore not only sober themes, such as philosophy and climate policy, but classic mysteries and hip-hop history.

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

by Rachel Layne

It may be tempting to write off TikTok, the highly scrutinized social media app whose cat clips and dance videos propelled it to the mainstream. However, business leaders could learn valuable lessons about engaging consumers from the world's most-used platform, says Shikhar Ghosh in a case study.

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

by Rachel Layne

With all the advances in autonomous vehicle technology, why aren't self-driving cars chauffeuring more people around? Research by Julian De Freitas, Stuti Agarwal, and colleagues reveals a simple psychological barrier: Drivers are overconfident about their own abilities, so they resist handing over the wheel.

Picture This: Why Online Image Searches Drive Purchases

by Rachel Layne

Smaller sellers' products often get lost on large online marketplaces. However, harnessing images in search can help consumers find these products faster, increasing sales and customer satisfaction, finds research by Chiara Farronato and colleagues.

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

by Ben Rand

When it comes to sharing ideas, how much does close proximity matter? A study by Maria Roche evaluates how knowledge spreads in a coworking space, providing insights that could help shape the debate over remote work.

Amazon in Seattle: The Role of Business in Causing and Solving a Housing Crisis

Re: Paul M. Healy

In 2020, Amazon partnered with a nonprofit called Mary’s Place and used some of its own resources to build a shelter for women and families experiencing homelessness on its campus in Seattle. Yet critics argued that Amazon’s apparent charity was misplaced and that the company was actually making the problem worse. Paul Healy and Debora Spar explore the role business plays in addressing unhoused communities in the case “Hitting Home: Amazon and Mary’s Place.”