Technology Adoption
→
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
Generative AI has captured the collective imagination for the moment, eclipsing the once-hyped metaverse. However, it's not the end of virtual reality. A case study by Andy Wu and David Yoffie lays out the key challenges immersive 3D technology must overcome to be truly transformative.
- 08 Aug 2023
- Research & Ideas
The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?
"People analytics"—using employee data to make management decisions—could soon transform the workplace and hiring, but implementation will be critical, says Jeffrey Polzer. After all, do managers really need to know about employees' every keystroke?
- 13 Dec 2022
- Cold Call Podcast
Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse
In May 2022, the Seoul Metropolitan Government in Seoul, Korea launched the pilot of Metaverse Seoul, a virtual version of Seoul’s mayor’s office. As they worked towards building a broad, immersive, online government platform, they hoped to gain insights from citizens about everything from popular local tourist sites that could be experienced virtually to government services that could be delivered in the metaverse. But to do that, the team had to figure out how to solicit ideas from citizens and then determine which ideas to put to use. Professor Mitchell Weiss discusses their approach, as well as questions relating to his research on public entrepreneurship and what he calls “possibility government,” in his case, “Metaverse Seoul.”
- 17 Aug 2021
- Research & Ideas
Can Autonomous Vehicles Drive with Common Sense?
Driverless vehicles could improve global health as much as the introduction of penicillin. But consumers won't trust the cars until they behave more like humans, argues Julian De Freitas. Open for comment; 0 Comments.
- 07 Sep 2020
- Working Paper Summaries
Entrepreneurs (Co-) Working in Close Proximity: Impacts on Technology Adoption and Startup Performance Outcomes
In one of the largest entrepreneurial co-working spaces in the United States, startups are influenced by peer startups within a distance of 20 meters. The associated advantages for learning and innovation could be lost using at-a-distance work arrangements.
- 18 Aug 2020
- Cold Call Podcast
Is a Pandemic the Best Time To Try Out a New Idea?
Singapore's new nationwide, Bluetooth-based contact tracing program TraceTogether must overcome privacy issues to be effective. Would Singaporeans adopt TraceTogether? Professor Mitch Weiss discusses his new case study. Open for comment; 0 Comments.
- 12 May 2020
- Cold Call Podcast
Autonomous Vehicles Are Ready to Disrupt Society, Business—and You
The rise of autonomous vehicles has enormous implications for business and society. Professors William R. Kerr and Elie Ofek explore the factors influencing their development and commercialization. Open for comment; 0 Comments.
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
Business leaders are just beginning to adopt artificial intelligence and machine learning into their operations. Rocio Wu offers insights into how entrepreneurs can start riding the wave. Open for comment; 0 Comments.
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
For the first time in 100 years, new technologies such as artificial intelligence are causing firms to rethink their competitive strategy and organizational structure, say Marco Iansiti and Karim R. Lakhani, authors of the new book Competing in the Age of AI. Open for comment; 0 Comments.
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano. Open for comment; 0 Comments.
- 06 Aug 2019
- Working Paper Summaries
Field-Level Paradox and the Co-Evolution of an Entrepreneurial Vision
Swiss watchmaking embodies the classic strategic paradox created by the introduction of new technology: the choice between resisting and defending, or embracing and prospecting. This paper offers a model for how fields and organizational leaders experiencing similar paradoxes can adapt to environmental change while still preserving valuable aspects of their past success.
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
Companies have struggled to find the right opportunities for selling the Internet of Things. Rajiv Lal says that’s all about to change. Open for comment; 0 Comments.
- 10 Jun 2019
- Working Paper Summaries
Going Digital: Implications for Firm Value and Performance
More and more nontechnology companies are adopting digital technologies like AI, data analytics, and machine learning. This study of the economic performance of nontech firms adopting new digital technologies finds a persistent future increase in valuation. However, investors only slowly incorporate the value implications of digital activities into prices. Nontech companies with senior executives with tech talent improve performance more than those without.
- 11 Feb 2019
- Working Paper Summaries
The IBM PC
The IBM PC was the first computer platform to be open by choice and not because of financial constraints. Initially, this openness kept IBM competitive. But IBM’s control over two strategic bottlenecks— standards embedded in the Basic Input Output System, and system integration and manufacturing of the computer itself—turned out to be weak.
- 30 Oct 2018
- Working Paper Summaries
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships
Technology shapes organizations by influencing the search for value—something that someone perceives as a good—in an economy made up of free agents. To understand the organizations that will develop and implement particular technologies we must first understand the technologies’ value structure, including three main issues that make it difficult to value technologies.
- 08 Oct 2018
- Working Paper Summaries
Developing Theory Using Machine Learning Methods
This paper provides a step-by-step roadmap for using machine learning (ML) techniques to explore novel and robust patterns in data. It introduces management researchers to a new use case for ML tools: building new theory from quantitative observational data. Open for comment; 0 Comments.
- 27 Sep 2018
- Working Paper Summaries
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program
The diffusion of innovation in many markets is greatly influenced by the presence of policy intervention. Importantly, diffusion is further affected by the fact that firms often also have a say in affecting the implementation of policy. This analysis of the Japanese TV market suggests that firms may delay the introduction of more high quality products when there are across-the-board policy standards.
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
Selling technology that is new to the market involves tricky tradeoffs around prospect targeting, channels, and tactics. Frank Cespedes makes the point with 3-D printers. Open for comment; 0 Comments.
- 24 May 2018
- Research & Ideas
Distance Still Matters in Business, Despite the Internet
The internet makes distance less a problem for conducting business, but geography still matters in the digital age. Shane Greenstein explains why. Open for comment; 0 Comments.
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
It seems like anything is possible with generative AI right now. But how will companies profit from those big ideas? Andy Wu breaks down the potentially painful tradeoffs that tech firms might face as artificial intelligence enters its next phase.