Television Entertainment - Working Knowledge - Harvard Business School

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18 May 2017
Cold Call Podcast

Reversing the Losing Streak on Sesame Street

Re: Rosabeth M. Kanter, Ryan L. Raffaelli

When CEO Jeffrey Dunn took over Sesame Street in 2014 with a new mission to “Make kids smarter, stronger, and kinder,” skepticism ran high as Big Bird's hair. In this podcast, Rosabeth Moss Kanter, who wrote the case with Ryan Raffaelli, talks about reversing a losing streak, answering foundational questions like, “Who are we if we make this deal?” Open for comment; Comment(s) posted.

08 Sep 2016
Cold Call Podcast

How Netflix Built its House of Cards (and Changed TV Forever)

Re: Anita Elberse

The TV drama "House of Cards" not only made Netflix a major entertainment player, but it changed the viewing habits of millions of watchers. In this Cold Call Podcast, Anita Elberse discusses her case study on the impact of this pioneering series and the small production company behind it. Open for comment; Comment(s) posted.

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

by Kim Girard

Professor Thales S. Teixeira says TV viewers lose purchasing interest when ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. Closed for comment; 3 Comment(s) posted.

1