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      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
      Subscribe on iTunes
      • 20 Apr 2021
      • Cold Call Podcast

      What Went Wrong with the Boeing 737 Max?

      How did the evolution of Boeing’s organization and management lead up to two tragic plane crashes—the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia—in which a total of 346 people died? What role did cost cutting, FAA pressure, and CEO succession play in laying the foundation for this tragedy? Professor Bill George discusses the long roots that ultimately led to two tragic Boeing 737 Max crashes, and examines the response of Boeing executives to the crisis in his case, “What Went Wrong with Boeing's 737 Max?”  Open for comment; 0 Comment(s) posted.

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      • 18 May 2017
      • Cold Call Podcast

      Reversing the Losing Streak on Sesame Street

      When CEO Jeffrey Dunn took over Sesame Street in 2014 with a new mission to “Make kids smarter, stronger, and kinder,” skepticism ran high as Big Bird's hair. In this podcast, Rosabeth Moss Kanter, who wrote the case with Ryan Raffaelli, talks about reversing a losing streak, answering foundational questions like, “Who are we if we make this deal?” Open for comment; Comment(s) posted.

      • 08 Sep 2016
      • Cold Call Podcast

      How Netflix Built its House of Cards (and Changed TV Forever)

      The TV drama "House of Cards" not only made Netflix a major entertainment player, but it changed the viewing habits of millions of watchers. In this Cold Call Podcast, Anita Elberse discusses her case study on the impact of this pioneering series and the small production company behind it. Open for comment; Comment(s) posted.

      • 29 Jan 2013
      • Research & Ideas

      Creating the Perfect Super Bowl Ad

      by Kim Girard

      Professor Thales S. Teixeira says TV viewers lose purchasing interest when ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. Closed for comment; 3 Comment(s) posted.

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