Israel turned 70 in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel primarily with military and political conflict. Professor Elie Ofek discusses efforts to rebrand the country in his case study, "Israel at 70: Is it Possible to (re)Brand a Country?"
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Foreign businesses located in at-war countries are often victims of expropriation. Historian Valeria Giacomin explores how German businesses in the United Kingdom and India mitigated risk and even benefitted when their employees were placed in internment camps during the World Wars.
Open for comment; Comment(s) posted.
How Companies Managed Risk (and Even Benefitted) in World War Internment Camps
Foreign businesses located in at-war countries are often victims of expropriation. Historian Valeria Giacomin explores how German businesses in the United Kingdom and India mitigated risk and even benefitted when their employees were placed in internment camps during the World Wars. Open for comment; Comment(s) posted.