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- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
SUMMING UP: Digital experimentation is gaining momentum as an everyday habit in many organizations, especially those in high tech, say James Heskett's readers. Open for comment; 0 Comments.
- 03 Nov 2016
- Working Paper Summaries
Ideological Segregation among Online Collaborators: Evidence from Wikipedians
This study analyzes the dynamics supporting or undermining segregated conversations. Among the findings: In spite of their great differences, contributors on Wikipedia tend to move toward less segregated conversations. Contributors’ positions become more neutral over time, not more extreme. In addition, the conflict resolution mechanisms and the mix of informal and formal norms at Wikipedia play an important role in encouraging a community that works toward a neutral point of view.
- 14 Dec 2015
- Research & Ideas
Airbnb Hosts Discriminate Against African-American Guests
Experimental research by Ben Edelman, Michael Luca, and Daniel Svirsky revealed widespread discrimination against African-American guests on Airbnb. Now the researchers have created an online tool to mitigate it. Open for comment; 0 Comments.
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
Online retail platforms like Amazon are great for the third-party businesses that use them—until the platform’s owner decides to start competing with them. Feng Zhu looks at the factors that turn hosts into predators. Open for comment; 0 Comments.
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
At a startup she co-founded while pursuing a doctorate in economics, Christine L. Exley is rescuing dogs with principles of market design. Open for comment; 0 Comments.
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
Just as bread and milk are often found at far-away ends of the supermarket, Web sites that match consumers with certain products have an incentive to steer users to products that yield the highest margins. The result: a compromise between what users want and what produces the most revenues, say HBS professor Andrei Hagiu and Toulouse School of Economics researcher Bruno Jullien. A look inside the world of search. Key concepts include: "Search diversion"—strategically complicating the search process—began in the brick-and-mortar world. The digital economy provides many more subtle ways to divert search. If an intermediary helped consumers find what they wanted more quickly and efficiently, it would lose valuable potential revenues. On Google, the 11th objective search result might be more relevant than any of the sponsored search results displayed on the right—yet it will be displayed on the second search page only. Closed for comment; 0 Comments.
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Social networking sites such as MySpace.com have demographics to die for, but PR problems with parents, police, and policymakers. Are they safe for advertisers? A Q&A with Professor John Deighton. Key concepts include: Social networking sites such as MySpace.com are emerging as powerful advertising platforms reaching millions of desirable consumers. They will be advertising rivals to established Internet sites such as Google and Yahoo. Although MySpace has been the subject of some community criticism, MySpace advertisers don't seem frightened off. Closed for comment; 0 Comments.
Picture This: Why Online Image Searches Drive Purchases
Smaller sellers' products often get lost on large online marketplaces. However, harnessing images in search can help consumers find these products faster, increasing sales and customer satisfaction, finds research by Chiara Farronato and colleagues.