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Working Knowledge
- 18 Apr 2022
- HBS Case
- Working Knowledge
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
by Jay Fitzgerald
| at Dick’s. They decided they needed a comprehensive communications strategy to minimize potential negative reactions and win support from others for the company’s plans, which included a gradual phase-in of the ban at stores and replacing gun products with higher-margin apparel and other items. Just
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- 25 Jan 2022
- Cold Call Podcast
- Working Knowledge
How Footwear Startup Allbirds is Decarbonizing Fashion
Re: Michael W. Toffel
| In 2021, the footwear startup Allbirds was extending its product range into apparel and expanding beyond its online store to open more retail stores around the world. It was also freely sharing its know-how and material innovations with its competitors to try to scale...
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- 27 Jul 2021
- Cold Call Podcast
- Working Knowledge
Mixing Sports and Money: Adidas and the Commercialization of the Olympics
Re: Geoffrey G. Jones
Industry: Apparel & Accessories
| Horst Dassler, the son of the founder of Adidas, cultivated relationships with athletes and national associations—with the aim of expanding his family’s sports apparel business. In doing so, he created the first sports sponsorships for the Olympics, and ultimately became a key force behind the...
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- 07 Jul 2021
- Book
- Working Knowledge
Good News for Disgraced Companies: You Can Regain Trust
by Lane Lambert
| providing a warm, welcoming, personalized experience at every level, from executives and managers to housekeeping and wait staff. And Patagonia has demonstrated its pro-environment stance by continually re-examining its practices—from selling organic cotton and eco-friendly synthetic apparel to
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- 24 May 2021
- Op-Ed
- Working Knowledge
Can Fabric Waste Become Fashion’s Resource?
by Geoffrey Jones and Shelly Xu
| COVID-19 worsened the textile waste crisis. Now it's time for the fashion industry to address this spiraling problem, say Geoffrey Jones and Shelly Xu.
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- 17 Mar 2021
- Research & Ideas
- Working Knowledge
Beyond Pajamas: Sizing Up the Pandemic Shopper
by Ayelet Israeli, Eva Ascarza, and Laura Castrillo
| products, which is costly for retailers, and they may not buy from the retailer again. They might also be costlier to serve given their limited experience with online shopping. Making sense of apparel buying To learn about new online shoppers who emerged during the pandemic, we focused on the apparel
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- 23 Feb 2021
- Research & Ideas
- Working Knowledge
COVID-19 Shines New Light on Working Conditions in Supply Chains
by Danielle Kost
Industry: Apparel & Accessories
| Michael Toffel discusses how the coronavirus pandemic has renewed concerns about how suppliers treat employees, and how a new online resource can help.
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- 22 Feb 2021
- Working Paper Summaries
- Working Knowledge
Auditor Independence and Outsourcing: Aligning Incentives to Mitigate Shilling and Shirking
by Ashley Palmarozzo, Jodi L. Short, and Michael W. Toffel
Industry: Apparel & Accessories
| Firms use external auditors to monitor the quality of difficult-to-observe aspects of their business partners’ performance, including the working conditions of their suppliers. Firms can improve monitoring accuracy by having their own employees conduct some audits, and...
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- 06 Oct 2020
- Sharpening Your Skills
- Working Knowledge
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
by Sean Silverthorne
| introduce special offerings to customers requiring special considerations because of their risk level, creating more loyal customers for the longer term. The Knot Worldwide is providing financial assistance to its vendors (like caterers, flower companies, and apparel brands) to help them get through
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- 16 Jun 2020
- Research & Ideas
- Working Knowledge
Your Customers Have Changed. Here's How to Engage Them Again.
by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
| of their risk level, creating more loyal customers for the longer term. The Knot Worldwide is providing financial assistance to its vendors (like caterers, flower companies, and apparel brands) to help them get through hard times. Netflix set up a $100 million fund to help creatives like actors,
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- 30 Jan 2020
- Research & Ideas
- Working Knowledge
The Upside of Highlighting a Product's Downsides
by Danielle Kost
| customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional insurance by taking a set portion of a customer’s premium and giving money left after paying claims to
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- 30 Apr 2019
- First Look
- Working Knowledge
New Research and Ideas, April 30, 2019
Dina Gerdeman
| Sneakers Game “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer. It is June 1,
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- 10 Apr 2019
- HBS Case
- Working Knowledge
How Entrepreneurs Can Turn Lead Into Gold
by Michael Blanding
| through narratives and storytelling, or by seeking out members of a common group. One company that has succeeded in this regard, says Wu, is Cotopaxi, a Salt Lake City–based creator of outdoor apparel that Wu explored in a case study for Harvard Business School. Its founder, Davis Smith, was inspired by
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- 05 Mar 2019
- Working Paper Summaries
- Working Knowledge
The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira
Industry: Apparel & Accessories
| This paper challenges the logic that making it easier for consumers to search across a wide assortment of products is the best strategy for online retailers. Experiments show that adding extra search costs to find discounted items can improve gross margins and sales by...
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- 12 Feb 2019
- First Look
- Working Knowledge
New Research and Ideas, February 12, 2019
Dina Gerdeman
| more products. We test and confirm these predictions in a series of field experiments conducted with a dominant online fashion and apparel retailer. Furthermore, using information in historical transaction data about each consumer, we demonstrate that price-sensitive shoppers are more likely to incur
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- 27 Sep 2018
- Research & Ideas
- Working Knowledge
Religion in the Workplace: What Managers Need to Know
by Dina Gerdeman
Industry: Apparel & Accessories
| Two recent US Supreme Court cases demonstrate that religion in the workplace issues are increasing. How can managers be prepared? It starts with the right attitude, says Derek van Bever.
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- 21 Aug 2018
- First Look
- Working Knowledge
New Research and Ideas, August 21, 2018
Dina Gerdeman
| accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and promotions, as well as (2) publicly available social media information obtained from Facebook.
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- 10 Jul 2018
- First Look
- Working Knowledge
New Research and Ideas, July 10, 2018
Dina Gerdeman
| higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and apparel retailer. Using information from historical transaction data about each existing consumer, we
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- 15 May 2018
- First Look
- Working Knowledge
New Research and Ideas, May 15, 2018
Dina Gerdeman
| School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under Armour After 20 years of growth unprecedented in the sports apparel industry,
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- 07 May 2018
- Research & Ideas
- Working Knowledge
Why Online Retailers Should Hide Their Best Discounts
by Michael Blanding
| high-value customers.” It would almost be as if a high-end retailer such as Louis Vuitton or Gucci told people to go their outlet store first, Ngwe says. Huge gain in sales In a series of experiments involving a real online fashion and apparel retailer, Teixeira and Ngwe reverse the standard method by
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