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results for ecommerce in
Working Knowledge
- 02 Mar 2015
- Research & Ideas
- Working Knowledge
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
Re: Rajiv Lal
With ecommerce becoming a much bigger part of the economy, a tipping point is fast approaching for many retailers. An excerpt from, Retail Revolution: Will Your Brick-and-Mortar Store Survive? on why even big names like Walmart are coming under pressure from the likes of Amazon. |
- 02 Mar 2015
- Research & Ideas
- Working Knowledge
Retail Reaches a Tipping Point—Which Stores Will Survive?
by Sean Silverthorne
Part 1: The new book Retail Revolution: Will Your Brick and Mortar Store Survive? argues that ecommerce is about to deal severe blows to many familiar store-based brands—even including Walmart. Here's how retailers can fight back, according to Rajiv Lal, José Alvarez, and Dan Greenberg. |
- 10 Mar 2015
- Research & Ideas
- Working Knowledge
The Surprising Winners and Losers in the Retail Revolution
by Sean Silverthorne
The growth of ecommerce is creating new leaders in retail while putting many famous brands at risk. Professors Rajiv Lal and José Alvarez pick the winners and losers in part two of our series on their new book, Retail Revolution. PLUS: An excerpt on the future of grocery stores. |
- 07 Jul 2019
- HBS Case
- Working Knowledge
Walmart's Workforce of the Future
by Julia Hanna
technological innovations such as robot workers and in-house incubators. Walmart fights a revenue drop The case details how the rise of ecommerce (and the success of Amazon in particular) affected Walmart’s discount stores (which sell general merchandise but limited grocery items), resulting in a decrease in |
- 13 May 2024
- Research & Ideas
- Working Knowledge
Picture This: Why Online Image Searches Drive Purchases
by Rachel Layne
headphones,” with suggested refinements like “noise-cancelling headphones,” aided by images and text. Farronato wrote the paper with Lu Fang and Zhe Yuan of Zhejiang University; Yanyou Chen of the University of Toronto; and Yitong Wang, an employee at the Chinese ecommerce company that shared its data |
- 16 Jun 2020
- Research & Ideas
- Working Knowledge
Your Customers Have Changed. Here's How to Engage Them Again.
by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
Opportunities also exist for B2B technology firms. Suppliers can provide customers with enhanced ecommerce services that are in great demand. Shopify provides multiple services to small businesses to enable greater digital footprints. Hootsuite provides their professional service platform for free to small |
- 22 Feb 2021
- Book
- Working Knowledge
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
by Kristen Senz
example of sales-related hyperbole, Cespedes points to the dire predictions that online buying will eventually cause the real-life “death of a salesman.” While online information sources affect selling, retail sales through ecommerce increased only 5 percentage points from 11 percent in 2019 to 16 percent |
- 10 Sep 2020
- Research & Ideas
- Working Knowledge
The COVID Two-Step for Leaders: Protect and Pivot
by Boris Groysberg and Katherine Connolly Baden
the COVID-19 outbreak, however, when sporting events were cancelled and gyms were forced to close, they pivoted to ecommerce and started focusing on home workouts. As Whyte explained in the same article, “What we used to sell in a month, we are now selling online in a single day. There are real |
- 17 Mar 2015
- Research & Ideas
- Working Knowledge
Where Did My Shopping Mall Go?
by Sean Silverthorne
The new book Retail Revolution: Will Your Brick-and-Mortar Store Survive? argues that traditional store-front retailing is at an inflection point, under tremendous pressure from ecommerce and the changing wants and needs of a new generation of shoppers—the millennials. In the third and final part |
- 16 Oct 2018
- First Look
- Working Knowledge
New Research and Ideas, October 16, 2018
Dina Gerdeman
case:https://hbsp.harvard.edu/product/519009-PDF-ENG Harvard Business School 517-047 Selling on Amazon at Tower Paddle Boards By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship |
- 17 Mar 2021
- Research & Ideas
- Working Knowledge
Beyond Pajamas: Sizing Up the Pandemic Shopper
by Ayelet Israeli, Eva Ascarza, and Laura Castrillo
trends for the apparel industry, with J. Crew and Century 21 Stores filing for bankruptcy, while ecommerce sales saw double-digit growth. We set out to compare consumers who already shopped online before the pandemic with those who started buying products online only after the pandemic. True Fit, a |
- 04 May 2020
- Research & Ideas
- Working Knowledge
Predictions, Prophets, and Restarting Your Business
by Frank V. Cespedes
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more ecommerce and virtual models. The evidence, however, is not so |
- 02 Sep 2016
- Op-Ed
- Working Knowledge
The Twitter Election
by John Quelch and Thales Teixeira
John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School where he teaches Strategic Marketing Management in the Advanced Management Program.Professor Thales Teixeira teaches Digital Marketing and Ecommerce courses at HBS and maintains the site Economics of Attention. |
- 01 Mar 2018
- What Do You Think?
- Working Knowledge
Two Decades Later, is the 'New Economy' Finally Here?
by James Heskett
potential for ecommerce growth in the country which relies (on) a lot of machine learning and AI the growth rate through the new economy prospects is just starting to take off here in Bangladesh.” Jacob Navon added, “Is the New Economy here? Maybe The industrial revolution caused much social stress |
- 27 Jul 2019
- Op-Ed
- Working Knowledge
Does Facebook's Business Model Threaten Our Elections?
by George Riedel
encrypted messages, while still allowing advertisers access to users to target them with ads. In addition, Facebook has launched Libra (a cryptocurrency/payments initiative) and increasingly sought to pursue ecommerce revenues via Instagram or Facebook Market. One interpretation of these changes is they |
- 30 Oct 2018
- First Look
- Working Knowledge
New Research and Ideas, October 30, 2018
Dina Gerdeman
franchising and looks at the history of franchising, franchise options, and how to do a financial analysis of franchise opportunities. Purchase this case:https://hbsp.harvard.edu/product/317030-PDF-ENG Harvard Business School Case 517-078 Expanding Ecommerce at Technos Technos was the market leader in the |
- 13 Nov 2018
- First Look
- Working Knowledge
New Research and Ideas, November 13, 2018
Dina Gerdeman
company culture. This (A) case is the first in a multi-part series that goes on to describe the results of Kmart's competition with Walmart, as well as Walmart's later grappling with ecommerce and Amazon. Purchase this case:https://hbsp.harvard.edu/product/718431-PDF-ENG Harvard Business School Case |
- 18 Feb 2015
- First Look
- Working Knowledge
First Look: February 18
Sean Silverthorne
authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework works in practice. Publisher's link: |
- 17 Dec 2013
- First Look
- Working Knowledge
First Look: December 17
Carmen Nobel
had? Second, how should she utilize the growing importance of digital channels that may increase pressure on traditional revenue sources but also fuel new ecommerce partnerships and other opportunities? Can Vogue, as both the fashion industry and the magazine's readers have become so accustomed to, |
- 12 Feb 2019
- First Look
- Working Knowledge
New Research and Ideas, February 12, 2019
Dina Gerdeman
facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and pricing in a firm as well as the impact of Amazon Prime on consumer expectations for “free” |