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Working Knowledge
- 17 Mar 2021
- Research & Ideas
- Working Knowledge
Beyond Pajamas: Sizing Up the Pandemic Shopper
by Ayelet Israeli, Eva Ascarza, and Laura Castrillo
COVID-19 forced many shoppers to make their first online purchases. But will these customers stick around? Research by Ayelet Israeli, Eva Ascarza, and colleague.
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- 18 Oct 2022
- Research & Ideas
- Working Knowledge
When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions
by Rachel Layne
Even when companies actively try to prevent it, bias can sway algorithms and skew decision-making. Ayelet Israeli and Eva Ascarza offer a new approach to make artificial intelligence more accurate.
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- 31 May 2023
- Research & Ideas
- Working Knowledge
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
by Rachel Layne
Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows what's possible for companies that can anticipate a customer's routine.
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- 09 Dec 2019
- Research & Ideas
- Working Knowledge
Identify Great Customers from Their First Purchase
by Kristen Senz
Using data from their very first transaction, companies can identify shoppers who will create the best long-term value, says Eva Ascarza.
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- 05 Mar 2019
- First Look
- Working Knowledge
New Research and Ideas, March 5, 2019
Dina Gerdeman
Of special interest among new research papers, case studies, articles, and books released this week by Harvard Business School faculty: First impressions matter Companies are always looking to effectively target customers in an effort to increase purchases. Eva Ascarza and Nicolas Padilla say in a...
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