10/12/1999
3M, the bastion of innovation, has a fun and engaging quiz within its Web site. It's not necessary to
answer all 30 questions to get something fun from this, but if you have the time, it's a worthwhile
educational exercise. Though the examples and questions can be very 3M-specific, 3M's lessons, approaches,
and policies are embodied in the answers to each question. You won't walk away from the quiz knowing
whether or not you've got a great new product idea or not, but you will get a sense of how one of the more
frequently cited corporate innovators handles new ideas.
Originally reviewed in Harvard Management Update's "Web Sites for Managers."
Originally reviewed in Harvard Management Update's "Web Sites for Managers."