"Resources and Commentary for the Online Advertising and Marketing Community"
1/2/2001
As a member of Connecticut-based Internet.com's stable of almost 150 Web sites, Ad/Insight does a fine job tailoring news and views for busy people involved in online advertising and marketing. The site's Commentary section is refreshed every week or so, with short essays by industry experts providing tips on such topics as "Cyber Analytics" and "Dating Dos and Don'ts: Should You Take Your (Business) Relationship to the Next Level?" (Commentary archives extend back to 1997.) Case studies about both online ventures and offline entities contemplating their online marketing schemes, from British Airways to the Harlem Globetrotters (!), add depth to the site, as well. The Surveys & Research section is the only disappointment, its valuable reports on other organizations' work in this field having not been added to since May 2000.