Internet advertising — from soup to nuts
2/20/2001
The design could be more graceful and those blinking ads are a pain, but this handy site quite capably lives up to its name. Resources, resources, and more resources, all on Internet advertising and promotion, are available here, from a CPM (cost-per-1,000-impressions) calculator, to an e-mail marketing guide, to information on how to plan ad rates. The site strives to provide not only the services described above, but also a forum for building contacts and for keeping an eye on the latest moves in this volatile field. Although the intended audience is Web marketers, general managers will probably find Ad Resource useful, too. The original articles here are well written and topical; a number of them are also from other very good sources, such as Advertising Age and Forbes, as well as industry publications.