2/8/2000
The Baby Boom generation has already changed the face of America — and of American business. Now, as the boomers grow older — the number of Americans aged 65 years and older is poised to increase by 200 percent in the next 35 years — there will be incredible stresses on homes, businesses and society. Dychtwald, a leading authority on aging in America, offers a clarion call for the nation to prepare for the future shocks caused by aging boomers on all aspects of life, including the consumer marketplace. "A wide range of opportunities await companies and individuals who anticipate the emerging needs and interests of the new silver market," Dychtwald writes. Broad in scope, Age Power's insights into this new marketplace make it required reading for those who want to take advantage of those opportunities.