The good and bad of alliance strategy as viewed by Ben Gomes-Casseres.
8/26/2002
Brandeis professor Ben Gomes-Casseres, a Harvard Business School alum, has developed a useful Web site on alliance strategy and management. Free content here includes useful presentation slides, forums, and other materials on the topic that he has written for a variety of publications and occasions. Materials range from an op-ed piece on the death of co-opetition to a presentation urging managers to create alliance strategies, not strategic alliances. If you are at all involved in creating partnerships for your company, this site is a good place to sharpen your thinking.