Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcast
  • Managing the Future of Work Podcast
  • About Us
  • Book
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Podcasts
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    • Archive

    Bamboozled at the Revolution: How Big Media Lost Billions in the Battle for the Internet

     
    Old media's misadventures in cyberspace.
    10/7/2002
    One clue to the tone of this book is the chapter titled, "Do You Know the World Wide Whatever?" Author John Motavalli portrays the old media moguls as hapless entrepreneurs whose avarice and ill-thought-out ideas about the (then) brand new Web cost some of the largest entertainment and media companies millions. To wit: Recall giant Time Warner ultimately "merging" (also known as getting hoovered by) America Online. There are many examples of such catastrophes throughout the book but Motavalli pays close attention to Time Warner's Jerry Levin. The reader can follow Levin's story from the dream of a Web presence to the eventual absorption into the media vacuum that is AOL. The stories are loaded with more hubris than a Sophocles' cycle—and hopefully some lessons, too.
    ǁ
    Campus Map
    Harvard Business School Working Knowledge
    Baker Library | Bloomberg Center
    Soldiers Field
    Boston, MA 02163
    Email: Editor-in-Chief
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College