Building, fostering, and learning about brands
5/14/2001
Forget those boring industry sites that are little more than advertising vehicles for the sponsor. Interbrand's Brandchannel is a cut above—a well designed, well written, interactive site that is an exciting exchange about branding. Yes, Interbrand—a branding consultant—wants to sell you its services, but Brandchannel is bursting with lively debates, reviews, and interactive resources. "Features" profiles international brands and provides background on how brands were built. Be sure to see "Web Watch" commentary, where Web sites of megabrands including Budweiser, Nokia, and Disney are critiqued. Other resources on the site include insightful book reviews, job links, and training tools.