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    Brand.New

     
    The art and science of shopping and selling
    1/16/2001
    Marketing professionals will get both information and inspiration from this coffee-table-size tome, published to accompany a major exhibition at London's Victoria and Albert Museum. The exhibition, which ended January 14, 2001, covered every possible facet of the art and science of shopping and selling. This gorgeously illustrated book is a perfect complement. It is arranged into five chapters on topics such as "In Goods We Trust" and "All the World's a Store: The Spaces of Shopping." A rich array of ideas and impressions is presented in 18 essays from contributors representing fields as diverse as photography and design, marketing and media, and the academic study of business administration.
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