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    Breaking Compromises

     
    6/12/2000
    The usual compromise traps that most companies fall into—"lower price equals lower quality" is one typical snare—have got to go, according to this collection of insightful articles from the Boston Consulting Group (BCG). By analyzing a number of companies, such as Charles Schwab and Amazon.com, that have dared to think differently about consumers,  these BCG consultants present a rich variety of perspectives. The articles, which first appeared in BCG's proprietary Action in Consumer Markets publication, raise tough questions and provide creative answers on every aspect of consumer markets, from e-commerce, branding and pricing to globalization and navigating the value chain.
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