Make technology work harder for you.
9/9/2002
One of our favorite authors has come out with a new book. In this collaboration with MIT/Harvard Medical School colleague Jeffrey Blander, Bryan Bergeron uses a technology-as-alchemy metaphor to illustrate how a concept is turned into a real product via technology. Chapters cover concrete steps to take you from the initial proposition and to developing a product using management skills and product technologies, to exploring the practical (and monetary) aspect of development through technology, and finally to "Vision Maintenance," where managers learn how they can bring the alchemic product development magic home to try on their own projects.