Strategy insight from India's business daily.
9/17/2001
We all need fresh perspective. And the view from India can be exhilarating and informative. The Strategist section of India's Business Standard (reproduced here online) features news of both India-based concerns as well as lots of info from international companies that you sometimes don't get from domestic news sources. Find out how Thumbs Up fits into Coca Cola's marketing plan, or learn about Cadbury India's new campaign of "non-stop energy" used to relaunch its flailing 5 Star brand. Other pluses include "Face to Face" feature interviews with international executives, and book excerpts from the "Book Shelf." A great way to achieve an international outlook.