How to achieve high-quality content on your Web site.
10/7/2002
When designing a Web site, many companies put most of their efforts into getting the transaction technology right. But if you don't have good content—focused, compelling articles and information—you're not showing your best face to the potential customer. This highly readable book is targeted at anyone who writes, edits, or publishes Web content, be it support materials or marketing copy. You'll find tips on writing and presenting information online, effective navigation design, a guide to technology standards, and how to establish an effective Web development team. In the end, high-quality Web content will gain you competitive advantage. "The organization that doesn't understand how to publish content professionally will play a diminishing role in an increasingly information-driven economy," say McGovern and Norton.