10/12/1999
This overview of contemporary information technology (IT) — computing,
communications, business solutions, and services-management — explains the issues of
effective management of information services activities and highlights the areas of
greatest potential application of evolving technology. In this new edition, HBS professors
Applegate, McFarlan, and McKenney address the development of an IT-enabled strategy and
organization design that position a firm to simultaneously achieve the large-company
attributes of scale, scope, and efficiency, and the flexibility, speed, and responsiveness
of a small firm.