Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcast
  • Managing the Future of Work Podcast
  • About Us
  • Book
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Podcasts
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    • Archive

    Corporateblogging.info

     
    http://www.corporateblogging.info/
    Blogging for dummies and corporate executives.
    1/17/2005

    Over the last twelve months, business leaders have grudgingly, warily, come to realize that blogging is a force that must be used—or at least accounted for—in their communications strategies. Companies are increasingly using blogs to communicate to both internal and external audiences. But blogs have also become a thorn in the side of these very same companies—witness the many vitriolic blogs posted by former employees and disgruntled customers.

    Clearly, we need to better understand the "blogosphere," and this site, created by Swedish publications professional Fredrik Wackå, provides a good background to what blogs are, who uses them, and how businesses can use them to their advantage.

    The site offers blogging basics (What is it? Why do it? How to read them? How to publish them?), testimonials from corporate bloggers, and examples of effective blogs, primarily in Europe.

    Wackå points out that a blog can be a great tool for entrepreneurs and small-business people as well as larger corporations. He offers an interview from realtor John Mudd, who uses his blog to keep in touch with old clients and network with new ones. And there are other benefits, Mudd says. Journalists get story ideas from his blog, which provides him with valuable publicity. Blog on!

    ǁ
    Campus Map
    Harvard Business School Working Knowledge
    Baker Library | Bloomberg Center
    Soldiers Field
    Boston, MA 02163
    Email: Editor-in-Chief
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College