Practical methods to improve customer value.
10/28/2002
Any business can offer a commodity. What differs is the quality of a business's services and products. Author Peter Duchessi shows how to create an effective customer framework to focus broad company strategies and better target the implementation of initiatives. Concise case studies are used to illustrate key plans and answer questions. To enhance understanding of your current customers, for example, you should address three basic questions: 1) Who are our customers? 2) What do they need? 3) How well are their needs being met? A step-by-step approach is used to explain management techniques and technical processes. The intelligent, well-explained nature of Crafting Customer Value will benefit business leaders who want to improve in this area.