Creativity Inc.: Building an Inventive Organization

Creativity, Inc. could be of interest both to individuals striving to be more creative in their work and to leaders hoping to make their organizations innovative at the core. In early chapters the book looks at the latest thinking on creative thinking, setting up a call for organizations to adopt a "creativity framework" for internalizing innovation. The authors also emphasize systemic creativity—building an organization that can sustain innovation over time. And don't think of innovation just in terms of products—Frito-Lay says it achieved more than $100 million in cost reductions thanks to creativity sessions for employees. One feature that sets this work apart from a long list of similar books is the adroit use of case studies, such as the example of how Steelcase shook off the cobwebs of mediocrity to lift itself above many me-too competitors in office furniture.