Customer Loyalty: How to Earn It, How to Keep It

In this revised edition, author Jill Griffin gives practical advice on garnering loyalty from customers. She explains that oftentimes "more thought and preparation goes into how to get the telephone to ring (strategy), than what to do once it rings (execution and implementation)." Chapters are based on key points, including turning first-time buyers into repeat customers, preventing customer loss, and recovering from customer loss. Each chapter offers steps to follow, a succinct summary of main points, and ready-to-use tools for getting started. Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction.