"Optimizing the Customer Relationship"
4/25/2000
Intertec Publishing's Customer Support Management magazine covers the customer service and support aspects of customer relationship management (CRM) systems. The main focus is on the technologies and tools necessary to make the service side of CRM work, but this is not a technology magazine. It's aimed at senior executives and line managers responsible for customer support and service, and the content here reflects the broader issues, beyond technical ones, that will interest this group of readers. Click on the Articles button on the front page for access to a substantial sampling of articles from the current issue, grouped in four areas (Focus, Q & A, Up Front, and In Every Issue). You'll also see another button, below the four areas, with access to articles from archived back issues. There's solid content here, covering service issues from a management perspective across every area of an enterprise, including call centers, help desks, sales and marketing, e-commerce support, operations and more.