Customers Rule! Why the E-Commerce Honeymoon Is Over and Where Winning Businesses Go from Here

The revolution of e-commerce has brought an evolution of clear thinking among business experts. E-commerce functions as a part of business, not as the soul of the operation. Real life stories from companies such as Nordstrom and Sherwin Williams detail how a blended e-tail strategy has brought companies the greatest success. The authors stress the power of good old business fundamentals, and deride the forward-thinker who doesn't know the basics. Of course readers get a chance to gawk at the wreckage of the new economy as well. Boo.com serves as the most renowned display of road-kill, breaking the first commandment of any start-up—"don't run out of money."