12/7/1999
An update to Ernst & Young's Guide to Taking Your Company Public, this guide incorporates recent research showing that successful IPOs result from firms treating the IPO as a process ("The IPO Value Journey"), instead of as a financing transaction. The authors identify the keys to a successful IPO and let you know what to expect from the various participants in the process -- the SEC, the financial community, the press, and various stakeholders. The management of an IPO is described in detail, together with information about how to work with underwriters, attorneys, auditors, and other advisors. Moving beyond the IPO itself, the book also discusses initiatives and strategic transactions that must take place after going public.