An invaluable guide to the world of modern nonprofit management
11/13/2000
Recently released in its third edition (the first update since 1992), this is a standard work that has earned a place on every nonprofit manager's desk. Bryce, professor of business at the College of William and Mary, focuses on what he calls "the five Ms of nonprofit management:" mission, money, management, marketing, and membership. Adapting what he calls "a distinct managerial orientation," the author aims to answer three core questions: What should all managers and trustees of nonprofit organizations and associations know in order to be successful in moving their organizations forward? What are their legal responsibilities and barriers? What are the penalties on these managers and trustees and on their organizations when they fail? Attacking these questions with pragmatic analysis and advice backed by 15 appendices, copious footnotes, suggested readings, and a comprehensive index, Bryce provides an invaluable resource and guide to the world of modern nonprofit management.