Franchising: Springboard to riches or double-edged sword into entrepreneurship?
8/19/2002
Franchisers and franchisees are mutually dependent, yet at times have conflicting interests. Peter Birkeland set out to write a doctoral dissertation on the mechanisms of control and factors for success in franchises by working in three franchises and extensively interviewing industry participants. Fortunately, he decided to write a book instead. Anecdotes from Birkeland's varied experience in franchising and his insights on relationships within the industry make this an absorbing read for anyone dreaming of building a business or empire through franchising, or anyone curious about a distribution system that accounts for a major part of our economy.