2/22/2000
Becoming globally literate, like learning to communicate in another language, requires a desire and willingness to pick up new skills and adapt to new environments — all without sacrificing your own identity and values. Rosen, a psychologist and business consultant, divides global literacy skills into Personal Literacy, Social Literacy, Business Literacy, and Cultural Literacy. Ideally, he writes, all should work in tandem. A sophisticated self-help guide for companies whose work brings them into contact with other cultures, this book also offers insights from a survey of over a thousand senior executives and in-depth interviews with 75 CEOs in 28 countries. [ Excerpt ]