Global Logistics Management

Gourdin, a professor of management and director of the Intermodal Transportation Program at the College of Charleston, South Carolina, offers a primer on the importance of logistics in an increasingly global economy. "[M]anufacturing a quality product is no longer sufficient by itself to engender customer loyalty," writes Gourdin in the preface. "Companies must consistently deliver that product when and where their customers demand it at a reasonable price." Aimed at nonlogistics experts, his book uses examples from around the world to explain the nature of individual logistics activities and how they function in a global setting.