Global Manifest Destiny: Growing Your Business in a Borderless Economy

Over the past decade, the playing field has changed for smaller companies who want to successfully compete in the global economy. It is no longer necessary to be a "major industry player" in order to become a global enterprise. Caslione and Thomas contribute their expertise in chapters covering functions such as marketing, customer service, operations, finance, e-business, and culture. A practical how-to book for the smaller- to medium-sized firm with the desire to become a truly global company. Straightforward and easy to read, the book offers a useful appendix of print and online resources as well.