Growth and Profitability: Optimizing the Finance Function for Small and Emerging Businesses

In a start-up struggling to find its market, finance basics are often left at the end of the to do list. And that's a mistake, author Michael C. Donegan argues. By paying attention to the relationship between financial objectives and operational initiatives, the entrepreneur can put the business on a sound financial footing that can grow and evolve as the business does. His how-to approach is readable, understandable, and makes good sense from the perspective of the small and emerging business. Topics covered include analyzing data customers, financial reporting, and strategizing.