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    Handbook of Services Marketing & Management

     
    5/16/2000
    As service industries have come to dominate the economies of most developed countries, academic attention to these industries has mushroomed, turning from an early effort to distinguish services from goods-based industries to today's focused research on the theory and practice of service management and marketing. This collection of articles from some of the leading researchers in this field is an effort to bring together "the latest critical thinking in the foundations of services, while simultaneously challenging and expanding current services practices." Aimed primarily at academics and graduate and executive students, the book will also be useful to "the informed practitioner who is seeking the latest thinking in order to turn it into practice."
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